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5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

8 Steps to Spice Up Your Brand's Voice (Infographic)

Having a distinct and recognizable brand voice can really give your business a boost.
As a brand, it's important to have a distinct and unique brand voice so people recognize it. However, creating that brand is often easier said than done.
But with a few quick and easy tips, you'll be well on your way to creating a strong brand voice for your company. For starters, evaluate your brand's current voice, and decide what you like and don't like about it. Also look at how your brand voice has evolved and what it looked like in the past. Asking yourself these questions can help: Has it been consistent? Does it align with your core values?
Still not sure where to start? Look around for inspiration -- examining how your competitors are developing their voices can help you figure out the right tone for yours. Creating an outline of this ideal voice and the steps that you'll need to take to get there will help create a clear, concise and actionable plan. That can include everything from a storyboard, with a character and script, to listing out your business's core values.
It's also important to test out your voice on your audience to make sure it resonates -- interacting with them and even asking for feedback will not only make the process easier on you, but your audience will feel involved too. From reaching out to your audience to finding your strengths and playing off those, building your brand's voice doesn't have to be hard.
Check out CJG Digital Marketing's infographic below for eight steps to help spice up your brand's voice.
- Rose Leadem

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