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Kacharagadla Featured Article

5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

Google Launches Universal App Campaigns To Make Advertising Easier For Developers

Universal App Campaign is Google’s latest take on app-advertising for developers. The feature was announced back in May at the company’s I/O Developer Conference and today, the web giant has made the tool publicly available.
It can be accessed by anyone using the Google Play Developer Console starting today. Another development from the company is that Google has also released a new performance report for developers that will allow them to judge the popularity and other public stats of their Play Store listings and promotions.
Google’s main motto regarding the Universal App Campaign, according to product manager for Google Play Ellie Powers, was that the company wanted to allow developers to say “here is my money and this is what I want to pay per user,” and then Google would take it from there and bring the developers’ visions into reality.
The new approach makes advertising as easy as possible and this is what differentiates it from other ad-based products. The only drawback is that you will have to give up a fair amount of control in return.
The campaigns will appear on Google Play and Google Search, as well as on YouTube and the wider Google Display network, following your approval. The tool will combine information from different platforms including videos, descriptions, pictures etc and mix them automatically to generate ads for Google’s different ad formats.
The system will then optimize the ad campaign to achieve as many installs as it can for the cost-per-install limit the devs have set.
Google has also launched a new performance report that will give developers insights on the popularity of their products. It will provide information like the number of installs, in-app purchases triggered, and much more so that devs know where they are excelling and where there is still room for improvement.