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Kacharagadla Featured Article

The Five Characteristics of Successful Innovators

There is not much agreement about what makes an idea innovative, and what makes an innovative idea valuable. For example, discussions on whether the internet is a better invention than the wheel are more likely to reveal personal preferences than logical argumentation. Likewise, experts disagree on the type and level of innovation that is most beneficial for organizations. Somestudiessuggest that radical innovation (which does sound sexy) confers sustainable competitive advantages, butothersshow that “mild” innovation – think iPhone 5 rather than the original iPhone – is generally more effective, not least because it reduces market uncertainty. There is also inconclusive evidence on whether we should pay attention to consumers’ views, with somestudiesshowing that a customer focus is detrimental for innovation because it equates to playing catch-up, butothersarguing for it. Even Henry Ford’s famous quote on the subject – “if I had asked people what they wanted, they would have said fast…

Are Trademarks Important? How Useful is a Trademark for a Startup?

Trademarks today not only play an impeccable role in luring eyeballs but personifying and shaping up the stature of a company as well. But before we engulf ourselves anymore with this one heck of a word, let us first understand what it is and what it stands for.
What is a Trademark?
A trademark is any unique sign or identity logo used by a company or product to distinguish itself from the rest, ergo, giving it unique identity of its own that not only categorizes it in a class of its own but helps carve a niche for it in the society. A trademark not only helps protect your identity but also to establish it.
Why do you need a trademark?
The answer to this question is as simple as is the question. Let us explain this to you with the help of an example. Let’s say you buy a pet dog and name him Scooby. Now, this dog answers to the name Scooby and nothing else; not dog, not doggy, not eddy, not scrabby either, just Scooby. Ergo, what we are trying to establish here is that the name “Scooby” helps distinguish it from all other dogs, hence, giving it an identity of its own. This is exactly what a trademark does to your company.

You not only get a name and photo (let’s say) to support your cause but the opportunity to embrace yourself with one hell of a background (for a trademark will back your company to make it big).
Essentials of a Trademark
What makes a good trademark? Is it the way it is depicted or is there some unseen panache worked upon behind the scenes that help create the logo that it has the potential of becoming? Let’s explore what makes a trademark so appealing to the common as well as uncommon eye:

  • Your trademark must truly be one of a kind. Ergo, it must not bear any kind of resemblance to any other brand or logo or you could land yourself in some nasty legal trouble
  • The trademark must be radically distinctive if it is to be a success or else your trademark will land in the same league as its peers and will not be able to attract as much eyeballs as you’d like it to
  • Have a background story to support your trademark. Not only will it help you grab a bit more attention but will provide a little more depth and personal appeal to it
  • Keep your trademark as simple as possible. A clear sign/logo not only immediately connects with the public but also helps your company establish itself as a simple yet effective one
  • Before finalising on your trademark, make sure it agrees with your style of company and approach along with the growth of your company
  • Make sure that your trademark is not confusing with any prior trademarks or does not hint towards any
All in all, having a brand name is a must; there is no question about it. But having a brand name that suits your idea of a business is like a connection straight to heaven; you don’t have to think twice about it.

A trademark that agrees with your business strategy not only helps you to scale gigantic business heights but helps establish yourself as a “biggy” in your area of expertise. Ergo, be wary of what you want and go for what you must; after all, you got one shot at it; make it count!