KACHARAGADLA

If there’s one thing you can rely on, it’s change – especially when it comes to social media. It seems like every day there’s some new feature or new technology that is taking the digital landscape by storm. And social media isn’t showing any signs of slowing down yet. Today,  one-third of the world’s population  uses social media networks on a regular basis. With so much constant change, it’s the brands that can keep up and roll with the punches that are going to be the ones to succeed on social. But to keep up and stay ahead of the competition, businesses must understand the latest trends and how to use them effectively. If your brand is still stuck using Google+, it may be time for an upgrade. Here are five of the latest social media marketing trends that I want to incorporate into  my strategy  this year – you may want to consider them for yours, too. 1. Live Video In 2016,  14% of marketers  experimented with live video, and that number is only going to climb thi

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no  “ New York Times  of social media.” The modern landscape for newspapers and books resulted from centuries of evolution, but “new media” hasn’t yet developed such strong brands and categories.   However, although there aren’t any dominant players, there are social network companies seeking to stake out “high-quality” territory. The most common approaches are to specialize in either high-quality information, or to specialize in deep, emotional relationships. Of course, people do use existing comms and social software to manage quality information and close relationships — the beloved chat app Slack is  widely used  by couples and families, for example. But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships.  Similarly, Facebook doesn’t specialize in purveying journalism, even though almost e

Leveraging the power of content and   social media marketing   can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line. 1.     The Law of Listening Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives. 2.   The Law of Focus It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended t

When it comes to social media, it isn’t just enough to be   on   it. You need to know how to be effective   with   it. If you're not using social media to build your brand, you are missing out. Globally, a third of all digital consumers follow brands on social media, according to a 2016   report   from Global Web Index. Assuming you don't want to ignore a market of that size, you should be asking yourself: How do I build my brand on social media? Here are seven ways I’ve found from working with  Coaching clients  that make the biggest difference: 1. Pick the right social media platform . There are literally hundreds of platforms, and more spring up all the time. Not all of them are right for all brands, lead generation software company   Wishpond   notes. Facebook is by a wide margin the biggest and most-used network, so most brands will have some kind of presence there. However, if you sell to other businesses, LinkedIn may be a better choice. Likewise, young consumers

Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to   invest more heavily in social media  in the coming year to reach new followers and build brand reputation.  Want to join their ranks and become known in your industry? Here’s everything you need to know about using social media to build your brand: 1. Choose networks that support your brand image. According to Convince and Convert, 22 percent of Americans  use social media multiple times a day , making it one of the best mediums on which to build your brand. There are literally hundreds of social networks out there, but most of them aren’