KACHARAGADLA

The internet is a crowded place. Nearly 84,000 new domain names are registered every day, according to data compiled by web hosting tool,  WhoIsHostingThis.com . For small-business owners, that means it's increasingly difficult to create a domain name that your customers will remember while still protecting your trademark and your brand. Check out the infographic below for useful tips on how to create a short, catchy and memorable domain name. Click to Enlarge+

In a changing internet environment, new generic top level domains are on the rise. Here's how to snag one that'll make an impression. Domain names have been at the forefront of the digital experience for 20 years. They provide the real estate for businesses to build their online presence and provide doorways for their customers to find them. Now more than ever, choosing which domain names to own is a complicated and critical task for startups and seasoned businesses alike. This complexity can be attributed to the fact that most dictionary words in .com have been taken: According to the latest figures from Verisign,  close to 130 million  .com domain names are already registered. To add to the confusion, the internet space now has hundreds of new generic top-level domains, also called gTLDs. As we broaden from .com, .org, .net and .co.uk to .art, .blog, .google and .walmart, we open the doors to many new opportunities. Transforming cyberspace New gTLDs are in

Making your website appealing to your audience is pretty much the same as making it more appealing to Google. Once you have mastered getting traffic to your website you must learn how to engage those people to keep them on the site longer, improving your time on site and bounce rates.  This is important not only to engage and convert an audience, but these statistics also make your website search engine-lovable. Make your website load faster. This is one of the most crucial web metrics these days. Google takes into consideration the speed of your website when ranking search results, so if it takes too long to load, your website won’t be shown as high in search results as it would have otherwise. Visitors will bounce if the site takes forever to load. They won't wait around to find out if you have the best, most useful information your website. It’s annoying to watch a video that buffers all the time or images that take so long to load, they keep messing up the w

Do your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone. Before you can agree on your collaboration terms, you need to find the right   influencer . This means doing your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone. You can start by learning what other companies are doing. Research your competitors and look at other brands that aren't necessarily competition, but share a similar demographic. Lastly, analyze the performance of your current posts and establish which ones are doing best and explore why. Once you've done your homework, get to learning! Ensure you and your marketing team know about the latest tools available on various social media platforms. Look at how several companies use them and implement this into your social media marketing plan. Now that you know what works best for your industry and brand, you can create the brief for your  influencer marketi

It's what every consumer should hear whenever and wherever they encounter your product or service. Each day, consumers are bombarded with a cacophony of brands. Taglines and slogans shout from TV, radio and the Internet; they vie for attention on store shelves and billboards. It can be difficult for consumers to make sense of the noise, and it can be even more difficult for brands to be heard. Brands with strong, consistent voices are able to stand out from competitors and connect with   consumers . Your brand's voice is what every consumer should hear whenever and wherever they encounter your product or service. It is the voice that drives all content, from marketing materials to   social media   and customer service. Who are you talking to? One of the first steps to shaping your brand voice is to identify the voice of your audience. If you're like many companies and have more than one core target audience, select an individual within each segment. Create p

These four companies manifest their brands in a way that is indistinguishable from their products or business activities. We are seeing a shift in what it means to be a brand and how to build your brand. From about 2007 or 2008 -- alongside the rise of social media as a mainstream technology -- we cultivated a mindset around building our  personal brands  (where the winners were the ones shouting the loudest). This in turn led us to reimagine business brands where the focus was on humanizing those brands. Brands evolved beyond the words and visuals to describe them and manifested more as “what we do, is our brand.” In recent times, this evolution has continued as brand building has focused on greater authenticity, transparency and empathy. This evolution has been  inspired   by consumers who have become more demanding of the businesses that supply them of products and services. Gone are the days where branding was considered a marketing activity purely for the benefit of th

Use these steps to get your branding identity back on course to projecting a clear and concise message. With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and social media updates, it’s easy to see how a company could get a little lost while trying to maintain a consistent brand identity. Multiple people creating many branded elements can make it difficult to keep things aligned. For both big corporations and small business, it can be easy to veer off course, sometimes without even realizing it. The lack of consistency may not be noticeable at first, but failing to identify and stick to a consistent brand identity can eventually have a negative impact. The brand can become disjointed, unreliable and divided so much that it confuses customers, clients, employees, and even the executive team. So, if you feel like you’re starting lose the identify of your brand throughout your organization, use