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The Five Characteristics of Successful Innovators

There is not much agreement about what makes an idea innovative, and what makes an innovative idea valuable. For example, discussions on whether the internet is a better invention than the wheel are more likely to reveal personal preferences than logical argumentation. Likewise, experts disagree on the type and level of innovation that is most beneficial for organizations. Somestudiessuggest that radical innovation (which does sound sexy) confers sustainable competitive advantages, butothersshow that “mild” innovation – think iPhone 5 rather than the original iPhone – is generally more effective, not least because it reduces market uncertainty. There is also inconclusive evidence on whether we should pay attention to consumers’ views, with somestudiesshowing that a customer focus is detrimental for innovation because it equates to playing catch-up, butothersarguing for it. Even Henry Ford’s famous quote on the subject – “if I had asked people what they wanted, they would have said fast…

9 Essential Elements of Choosing a Domain Name (Infographic)

The internet is a crowded place.

Nearly 84,000 new domain names are registered every day, according to data compiled by web hosting tool, WhoIsHostingThis.com. For small-business owners, that means it's increasingly difficult to create a domain name that your customers will remember while still protecting your trademark and your brand.

Check out the infographic below for useful tips on how to create a short, catchy and memorable domain name.



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