KACHARAGADLA

Grow your business with these simple tips. Do you have a favorite lunch spot? Maybe a cafe that once made a great impression on you? If so, that's the power of branding at work. Your brand image is often the difference between having a lifelong relationship with loyal customers and never being discovered at all. But, building an amazing brand doesn’t happen overnight. It takes time to figure out how to reach your audience in the most effective way possible. By following these simple (but often ignored) steps, you’ll develop a better understanding of what your customers want and how to exceed their expectations. 1. Focus on storytelling, not product features Without a good brand story, your product holds no inherent or emotional value for your customers. As author and story coach  Lisa Cron  tells us, humans are hardwired to respond to stories. When a brand makes a deep impression on us, it impacts our buying behaviour. A  2013  Psychology Today  piece  showed that, w

Most websites focus solely on SEO, but increasing your online visibility involves more than that. When a consumer searches for your company, it’s a fairly safe assumption that you want your website to show up first organically. But how do you make sure it’s super easy for customers to find you, no matter what (or where) they’re searching online? To do that, you’ll need to double-check your online presence to make sure that you’re optimizing all the places you could show up online. From business listings to social profiles, here’s what you should focus on to boost online visibility for your small business. 1. Check all of your business listings Make sure that, not only are you listing your business in the first place, but you’re also providing each listing with consistent, up-to-date information. It’ll make your business much easier to find online. Plus, if it’s easy for consumers to find your number or address, then they’ll be more likely to call or visit. Keep in

THE BRAND - Mini Encyclopedia Hand book released at Amaravati, Andhra Pradesh on 03rd April 2017.  This book provides Brand Strategy, Brand Innovation...etc., And this book especially for Corporate Management and Management Students. Please click on image and download it.  Download Options Book Details THE BRAND.gif                            90.1K THE BRAND.pdf                           50.0M THE BRAND_abbyy.gz                  1.4M THE BRAND_djvu.txt                    102.9K THE BRAND_djvu.xml                  933.8K THE BRAND_jp2.zip                     84.8M THE BRAND_scandata.xml           22.4K THEBRAND_archive.torrent         7.9K THEBRAND_files.xml                    3.3K THEBRAND_meta.sqlite                15.0K THEBRAND_meta.xml                  2.4K

Having a unique company voice has become more important in recent years. Companies big and small struggle to find the right tone of voice to use on social media, in content marketing campaigns, in advertisements, when being interviewed by the press, and even in personal interactions. Anything that negatively affects the overall brand voice is problematic. Whether it’s a leaked video of a CEO arguing with an employee or a spokesperson for a brand making bigoted comments online, everything public about your company can affect its reputation. How important is finding the right brand voice? Every company must determine the right tone to set for themselves. While beer companies can get away with humorous advertising and social media campaigns, security companies would be panned for using that tone since most people don’t find the idea of having their identity stolen funny. Some companies are good at taking advantage of trending topics and current events by using them in their soci

When it comes to social media, it isn’t just enough to be   on   it. You need to know how to be effective   with   it. If you're not using social media to build your brand, you are missing out. Globally, a third of all digital consumers follow brands on social media, according to a 2016   report   from Global Web Index. Assuming you don't want to ignore a market of that size, you should be asking yourself: How do I build my brand on social media? Here are seven ways I’ve found from working with  Coaching clients  that make the biggest difference: 1. Pick the right social media platform . There are literally hundreds of platforms, and more spring up all the time. Not all of them are right for all brands, lead generation software company   Wishpond   notes. Facebook is by a wide margin the biggest and most-used network, so most brands will have some kind of presence there. However, if you sell to other businesses, LinkedIn may be a better choice. Likewise, young consumers

Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to   invest more heavily in social media  in the coming year to reach new followers and build brand reputation.  Want to join their ranks and become known in your industry? Here’s everything you need to know about using social media to build your brand: 1. Choose networks that support your brand image. According to Convince and Convert, 22 percent of Americans  use social media multiple times a day , making it one of the best mediums on which to build your brand. There are literally hundreds of social networks out there, but most of them aren’

The color of your logo will determine how it is perceived. The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element. In fact, color is one of the biggest factors that marketers and designers take into account when creating a logo. Perception of color can change based on a person's age, gender, personality, income and other factors, which means marketers must understand who their target audience is and how they wish the brand to be perceived. A brand’s logo has the ability to drive purchasing decisions and increase its recognition. Color even triggers certain emotions in people. Red has been seen to trigger stimulation and appetite, as well as grab attention -- that’s why brands such as Frito Lay, Coca-Cola and Budweiser utilize the bright color. Blue creates a sense of trust and reliability -- seen in logos such as Facebook, CitiBank and Samsung. To learn more about the psychology of color in marke