KACHARAGADLA

More than product or services - brand is a key factor that determines your relationship with new and existing clients and your ability to bring in new business. Your company’s image to the public holds a strong correlation with your new sales and repeat business opportunities. The tricky thing about brand is that it is not as straight forward as other more tangible assets of your business. Products and services, for example, can be evaluated based on an objective set of criteria relating to the net value they provide to customers, and their effectiveness at achieving your customers’ needs. Brand, on the other hand, cannot be evaluated on such objective criteria. Brand is subjective and in many cases lies in the eye of the beholder. Companies that are able to effectively build and maintain an effective brand that functions in line with their value proposition and business model are able to establish themselves as industry leaders. Here are a few ways to grow your company’s brand.

COSTING METHODS   [ MANUFACTURING ] Manufacturing costing methods are accounting techniques that are used to help understand the value of inputs and outputs in a production process. By tracking and categorizing this information according to a rigorous accounting system, corporate management can determine with a high degree of accuracy the cost per unit of production and other key performance indicators. Management needs this information in order to make informed decisions about production levels, pricing, competitive strategy, future investment, and a host of other concerns. Such information is primarily necessary for internal use, or managerial accounting. OVERVIEW OF CURRENT METHODS PROCESS AND JOB-ORDER COSTING. There are two conventional costing approaches used in manufacturing. The first, and more common, is process costing. Used in most mass-production settings, a process cost system analyzes the net cost of a manufacturing process, say filling bottles with so

Patricia Kuhl shares astonishing findings about how babies learn one language over another — by listening to the humans around them and "taking statistics" on the sounds they need to know. Clever lab experiments (and brain scans) show how 6-month-old babies use sophisticated reasoning to understand their world. (Filmed at TEDxRainier.)

Impact of Global Competition on Business For hundreds of years, American businesses led the way in producing new goods and services for sale around the world. Consumers worldwide eagerly purchased exciting new products that were invented and made in the United States. Factories hummed with activity, workers from other countries arrived by the thousands to find jobs, and people spent their wages buying the goods that the firms produced. Many businesspeople and government leaders from foreign countries also arrived to find out how American businesses were managed. During the past half-century, however, other countries have become more industrialized and have learned how to invent and produce new products for consumers. Often the products were cheaper than similar products produced in the United States and, over time, many of the products were judged to be of equal or better quality. Americans gradually began to purchase these foreign products. Foreign companies learned t