KACHARAGADLA

Use these steps to get your branding identity back on course to projecting a clear and concise message. With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and social media updates, it’s easy to see how a company could get a little lost while trying to maintain a consistent brand identity. Multiple people creating many branded elements can make it difficult to keep things aligned. For both big corporations and small business, it can be easy to veer off course, sometimes without even realizing it. The lack of consistency may not be noticeable at first, but failing to identify and stick to a consistent brand identity can eventually have a negative impact. The brand can become disjointed, unreliable and divided so much that it confuses customers, clients, employees, and even the executive team. So, if you feel like you’re starting lose the identify of your brand throughout your organization, use

Learn what this critical business term means and what you can do to establish one for your company. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need yo

For many retailers, the thought of going up against Amazon is daunting. One strategy is to embrace the “If you can’t beat ‘em, join ‘em” mentality — and build a brand as an Amazon seller. But using Amazon as a commerce platform is not as straightforward as one might think, according to James Thomson. Thomson is a Partner at  Buy Box Experts  and co-author of  The Amazon Marketplace Dilemma . He believes that a company looking to win on Amazon must understand 5 specific concepts if they want to succeed: Amazon is not your partner – start behaving accordingly. “Too many brands appear to believe that when Amazon Retail reaches out to buy product, somehow a partnership is being formed between your brand and Amazon. It is critical to realize that in fact, Amazon’s incentives rarely align with the incentives of your brand.” Amazon is committed to building a marketplace with the largest selection at the lowest prices. “While a brand may be attracted to the customer base of

When I first read about Pearl River Piano, it was a story about an acquisition of a famous German piano maker named Ritmüller that helped Pearl River to advance in the premium segment. Yet, there was a little problem: Ritmüller was supposed to be from the city of Göttingen and even though I had lived there for five years, I had never heard the name. So, I called an expert on the German music industry, and he hadn’t heard about the company either. Now I was intrigued, and did what professors do when the facts don’t fit: I dug into the archives. It turns out the real story is much more interesting. In the archives, I found that  Ritmüller piano factories  were established in 1795, and had a strong run in the 19 th  century when they were one of the most prestigious brands in Germany. In fact, the man who later founded Steinway & Sons New York spent his apprentice years with Ritmüller. Yet the German brand went bankrupt in the financial crisis of  1929 . On e-bay, historical piano

For the last five years, Apple held on to the title of the world’s most valuable brand. Then this year, the iPhone maker lost the top spot to Google, according to consultancy  Brand Finance’s Global 500 rankings . As Apple’s brand value tumbled 27% to $107.1 billion in 2016, Google’s increased to $109.5 billion. Amazon, with 53% brand value growth, was close behind at $106.4 billion. Image: Brand Finance Global 500 2017 Eight of the top 10 brands on Brand Finance’s 2017 list are American, reflecting the global dominance of US brands. So where does this leave the rest of the world? Visualizing brands as countries Using Brand Finance’s ranking, cost information website  HowMuch.net  has taken the most valuable brands in selected countries and turned them into a map. Each country is sized to reflect the global value of its biggest brand. After Google, the next most valuable national brand is South Korea’s Samsung, which is in sixth place on the Global 500 list at

More than product or services - brand is a key factor that determines your relationship with new and existing clients and your ability to bring in new business. Your company’s image to the public holds a strong correlation with your new sales and repeat business opportunities. The tricky thing about brand is that it is not as straight forward as other more tangible assets of your business. Products and services, for example, can be evaluated based on an objective set of criteria relating to the net value they provide to customers, and their effectiveness at achieving your customers’ needs. Brand, on the other hand, cannot be evaluated on such objective criteria. Brand is subjective and in many cases lies in the eye of the beholder. Companies that are able to effectively build and maintain an effective brand that functions in line with their value proposition and business model are able to establish themselves as industry leaders. Here are a few ways to grow your company’s brand.

Opportunity will find you and your business when you have a strong brand. If you don't have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to the next level or meet new, high quality friends. Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual. Everyone has a unique personal brand, whether they know it or not. But what we should all be striving for is a powerful, attractive and visible personal brand. I define that as an online and in-person authentic display of the engaging aspects of your professional and personal activities and interests. In my previous artic