KACHARAGADLA

When it comes to social media, it isn’t just enough to be   on   it. You need to know how to be effective   with   it. If you're not using social media to build your brand, you are missing out. Globally, a third of all digital consumers follow brands on social media, according to a 2016   report   from Global Web Index. Assuming you don't want to ignore a market of that size, you should be asking yourself: How do I build my brand on social media? Here are seven ways I’ve found from working with  Coaching clients  that make the biggest difference: 1. Pick the right social media platform . There are literally hundreds of platforms, and more spring up all the time. Not all of them are right for all brands, lead generation software company   Wishpond   notes. Facebook is by a wide margin the biggest and most-used network, so most brands will have some kind of presence there. However, if you sell to other businesses, LinkedIn may be a better choice. Likewise, young consumers

These four companies manifest their brands in a way that is indistinguishable from their products or business activities. We are seeing a shift in what it means to be a brand and how to build your brand. From about 2007 or 2008 -- alongside the rise of social media as a mainstream technology -- we cultivated a mindset around building our  personal brands  (where the winners were the ones shouting the loudest). This in turn led us to reimagine business brands where the focus was on humanizing those brands. Brands evolved beyond the words and visuals to describe them and manifested more as “what we do, is our brand.” In recent times, this evolution has continued as brand building has focused on greater authenticity, transparency and empathy. This evolution has been  inspired   by consumers who have become more demanding of the businesses that supply them of products and services. Gone are the days where branding was considered a marketing activity purely for the benefit of th

Tips you can use next year to build your brand. If you aren't fully committed to building your  personal brand  yet, it's time to go all-in. I'm a huge advocate when it comes to personal branding -- it's how I built my first  marketing agency. I leveraged my personal  brand  and  bootstrappedits growth , allowing me to avoid taking out a business loan or giving up equity to an investor. To this day, I retain 100 percent ownership of every business I operate. When done right, you are able to establish yourself as an authority, create an authentic voice and attract business through transparency and expertise. I've discussed ways to  build your personal brand  in the past and mentioned some  online personal branding tools  that you can use -- and now I want to talk about effective strategies. I spoke with several  entrepreneurs  to come up with a list of a dozen ways you can elevate your personal brand in the upcoming year. 1. Launch a weekly email newsle

Among BRICS nations, India is the only country to have witnessed an increase in its brand value with all others --Brazil, Russia, China and South Africa -- seeing a dip in their respective brand valuations.  India has moved up one position to become the world’s seventh most valued ‘nation brand’ as per the annual report on world’s most valuable nation brands compiled by Brand Finance. The report says that India has registered an increase of 32% in its brand value to 2.1 billion dollars. The US remains on the top with a valuation of 19.7 billion dollars, followed by China and Germany at the second and the third positions respectively. The UK is ranked 4th, Japan is at fifth position and France is sixth on the list. While India and France have moved up one position each since last year, all the top-five countries have retained their respective places. However, the surge of 32% in India’s ‘nation brand value’ is the highest among all the top-20 countries on the list. Ch

It's what every consumer should hear whenever and wherever they encounter your product or service. Each day, consumers are bombarded with a cacophony of brands. Taglines and slogans shout from TV, radio and the Internet; they vie for attention on store shelves and billboards. It can be difficult for consumers to make sense of the noise, and it can be even more difficult for brands to be heard. Brands with strong, consistent voices are able to stand out from competitors and connect with   consumers . Your brand's voice is what every consumer should hear whenever and wherever they encounter your product or service. It is the voice that drives all content, from marketing materials to   social media   and customer service. Who are you talking to? One of the first steps to shaping your brand voice is to identify the voice of your audience. If you're like many companies and have more than one core target audience, select an individual within each segment. Create p

In a fragmented media landscape, advertisers are experimenting with their communication strategies and delivery platforms so that they remain in the consumers' consideration set The task before advertisers and marketers has never been more challenging. At the cost of sounding repetitive, they have a plethora of media options to choose from and fast changing consumption habits to reckon with. They are facing the challenge to devise  communication  campaigns that work on multiple platforms and promise measurable deliverables. Above all, the consumers' attention is a scarce resource. With such challenges thrown in, it is easy to surmise that it would take a lot for a brand to stand out in a cluttered market. The task is not just about evolving a brand message that is in tune with changing consumer tastes. It is also about choosing the right platform to make the maximum impact. Take the issue of growing competition. Look around you and you are bound to see every ca