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5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

India world’s 7th most valued ‘nation brand’: Survey

Among BRICS nations, India is the only country to have witnessed an increase in its brand value with all others --Brazil, Russia, China and South Africa -- seeing a dip in their respective brand valuations. 

India has moved up one position to become the world’s seventh most valued ‘nation brand’ as per the annual report on world’s most valuable nation brands compiled by Brand Finance.
The report says that India has registered an increase of 32% in its brand value to 2.1 billion dollars.
The US remains on the top with a valuation of 19.7 billion dollars, followed by China and Germany at the second and the third positions respectively.
The UK is ranked 4th, Japan is at fifth position and France is sixth on the list.
While India and France have moved up one position each since last year, all the top-five countries have retained their respective places.
However, the surge of 32% in India’s ‘nation brand value’ is the highest among all the top-20 countries on the list.
China has retained its second position despite a decline of one per cent in its brand value to 6.3 billion dollars.
Brand Finance said it measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world’s largest companies.
The nation brand valuation is based on five year forecasts of sales of all brands in each nation and follows a complex process.
The Gross domestic product (GDP) is used as a proxy for total revenues. The report also said that India’s ‘Incredible India’ slogan has worked well, while Germany suffered due to the Volkswagen crisis.
About the US, the report said it remains a powerful brand with an inviting business climate. “However its value comes in large part from the country’s sheer economic scale... The US’ world-leading higher education system and the soft power arising from its dominance of the music and entertainment industries are significant contributors too. “This soft power will help the US to retain the most valuable nation brand for some time after China’s seemingly imminent rise to become the world’s biggest economy,” it added.
The study further said that China’s recent stock market turbulence and slowing growth will also extend the US’ tenure of the top spot.
Among BRICS nations, India is the only country to have witnessed an increase in its brand value with all others --Brazil, Russia, China and South Africa -- seeing a dip in their respective brand valuations. India is the second most valued among these emerging economies after China, followed by Brazil, Russia and South Africa.

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