KACHARAGADLA

Thumbing through guide books for restaurant and shopping tips while on holiday could soon be a thing of the past, thanks to mobile travel technology that knows where you are and what you like and can ping you personalised recommendations. People are increasingly turning to their mobile phones to book flights, hotels and make other travel-related purchases, with $96 billion, or 12.5 percent of global online travel sales, made via the devices in 2014, according to a report by Euromonitor International. Using data from those purchases, travel providers will soon be pushing personalised options for hotels and restaurants via mobile devices, Euromonitor's WTM Global Trends Report 2015 forecast. "The opportunities that smart technology offers travel companies are endless and we have only scratched the surface," said World Travel Market (WTM) senior director Simon Press. "It won't be long before personalised suggestions – created from cross-checking consumer