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It's all about productivity and its improvement

Productivity is a hot topic these days.  For many of us, productivity is an absolute good, an obvious goal for ourselves as much as for the organizations where we work.  It feels like a badge of honor, and our sense of productivity can seem like a direct reflection of our success in life. But, for everyone talking about it, we don't all tend to share an understanding of what productivity means.  The truth is, checking off our to-do list is not what productivity is all about. While personal productivity contributes to business productivity, these two types of productivity are defined very differently. When you and your boss have different definitions of what’s productive in the workplace, things can get confusing. And unproductive.  In this article, we’ll explore what productivity is and how that definition has changed, how it works for you and your organization, and how to be more productive. What is productivity? The Bureau of labor Statistics defines productivity as “a measure of

The Ultimate Playbook for Successful CPG Branding.

Branding may look different in today’s world, but it is even more critical than ever before. CPG branding now demands that brands tie together memorable visuals and messages with a tone of voice and customer persona that is evolving faster than ever before. The CPG brand that does not continually invest time into its branding strategy will likely lose out to brands that engage in business activities to nurture its branding.  This article will help you understand how to create a CPG branding strategy at the same level as the big players who dominate their category. As a CPG branding agency that has worked with category leaders and challengers, we will provide unique insights based on our experience. By the end of this piece, you will be able to make informed decisions about starting the strategic branding process. Here’s what you can expect to learn.  The elements of a branding campaign. The areas where branding positively or negatively impacts. The benefits of developing a branding str