Tips you can use next year to build your brand. If you aren't fully committed to building your personal brand yet, it's time to go all-in. I'm a huge advocate when it comes to personal branding -- it's how I built my first marketing agency. I leveraged my personal brand and bootstrappedits growth , allowing me to avoid taking out a business loan or giving up equity to an investor. To this day, I retain 100 percent ownership of every business I operate. When done right, you are able to establish yourself as an authority, create an authentic voice and attract business through transparency and expertise. I've discussed ways to build your personal brand in the past and mentioned some online personal branding tools that you can use -- and now I want to talk about effective strategies. I spoke with several entrepreneurs to come up with a list of a dozen ways you can elevate your personal brand in the upcoming year. 1. Launch a weekly email newsle
PRINT & PACKAGING | DIGITAL MEDIA | BRANDING | RESEARCH