Facebook's enterprise application is seeing high levels of engagement among early adopters, says Ramesh Gopalkrishna, Asia-Pacific Head for Workplace by Facebook On October 10, Facebook announced the global launch of Workplace by Facebook, the social media giant’s enterprise communication offering. At the time of its official launch, more than 1,000 companies were already using the service as part of the pilot programme. It’s still early days, but Workplace (formerly Facebook at Work) is already being touted as a possible ‘email-killer’. Forbes India spoke with the Asia-Pacific Head for Workplace by Facebook, Ramesh Gopalkrishna, about the roll-out. Edited excerpts: Q. You’ve engaged with enterprises in the beta stage. In what ways has Workplace evolved with that engagement? We got a lot of feedback about enterprises wanting the personal profile of Facebook to be separate from the work profile. That was one important piece of feedback. A lot of companies said: W
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