Whether you’re building a business, a network, or friendships, you always want to look for people who are genuine. After all, nobody wants to work or hang out with a phony. On the flipside, that goes for you, as well. Bet you never considered that. In case you're wondering, genuine means actual, real, sincere, honest. Genuine people are more or less the same on the inside as their behaviour is on the outside. Unfortunately, it's a tough quality to discern. The problem is that all human interactions are relative. They’re all a function of how we perceive each other through our own subjective lenses. Being genuine is also a rare quality. In a world full of phony fads, media hype, virtual personas, positive thinkers, and personal brands – where everyone wants what they don’t have, nobody’s content to be who they are, and, more importantly, nobody’s willing to admit to any of that – it’s becoming more and more rare all the time. To help you identify this rare breed