KACHARAGADLA

Businesses with multiple storefronts can now translate into even more advertising deals for Facebook. On Thursday,  Facebook   FB +4.63%  announced the launch of two new local marketing products  aimed at making it easier for businesses with multiple locations to create local ads for each store and better understand customers in each area. The first new tool allows businesses to easily create location-specific ads based on each of their “Pages.” The update allows  businesses  to use the Pages for each of their locations to pull in different ad copy, links and call-to-action buttons, making unique ads for individual stores. For example, a cafe using the product, called “local awareness ads,” could choose to automatically insert a different city name in their ad, depending on the location of the people seeing the ad. People in San Francisco might see, “Join us for dinner in San Francisco,” while those in Dallas would see “Join us for dinner in Dallas.” Call-to-action buttons such

Facebook is tweaking its 'real name' policy. The policy, which has been termed 'inherently discriminatory' by some, will see some alterations to allow users to explain their name choices. The policy has received criticism mostly from members of the LGBT communities and advocates who face problems and feel uncomfortable using their real names due to the nature of their work. According to Facebook's 'real name' policy, users should go by their 'authentic name' when on the social network rather than a pseudonyms. These changes will help people who face this problem provide clearer context to their wishes to keep a different name. Facebook is expected to roll out the policy in December. Explaining the changes and the reason behind the policy, Alex Schultz, VP, growth Facebook, said in a letter, "We want to reduce the number of people who are asked to verify their name on Facebook, when they are already using the name people know them by

Mark Zuckerberg's townhall at IIT Delhi also touched upon a very important question-Candy Crush requests! Apart from heavy-weight questions on internet.org, net neutrality, startup ideals, Zuckerberg also got a question on 'when will we stop getting Candy Crush requests?' To which, Facebook CEO replied, "This is where the Townhall QnA's are useful. I sent a message to the person who is in the developer team to get rid of this issue. There are some tools that are outdated which let people send people invites. We hadn't prioritised shutting it down. But we are doing it now." This was rated the most popular question of the Q&A today. Besides, Zuckerberg said its internet.org supported net neutrality and also brought to light the different between zero ratings and net neutrality. Zuckerberg said he is excited to be in India and the energy here was awesome.

Facebook 's  Mark Zuckerberg  began his  Townhall  Q&A at IIT Delhi at Dogra Hall, which has a capacity of 1, 100 people. Zuckerberg has posted a live streaming video where you can see the entire session. He had invited questions on his FB page and is also answering questions in person. Zuckerberg said he is quite excited to be in India and very is awesome. Answering a question on why he was interested in India, he said "India is world's largest democracy. More than 130 million people in India use Facebook and we take our responsibility to serve people in India who are already using Facebook. We are here to hear out people on various aspects. So we want to improve community." "Secondly, people don't have access to internet in India. This is one of the biggest opportunity to help develop economy, alleviate poverty and lift up folks. I think connecting people in India is something we can do for people of the whole world," said

Facebook's new notifications on the mobile app will let users customise information, according to life events or birthdays, Sports scores, TV reminders, etc  Facebook notifications will undergo a revamp on the mobile app as the company plans to introduce a ‘card-style’ of presenting these. Facebook made the announcement in a press statement and said that they will start rolling out the expanded notifications to Android and iPhone users in the US first. The new notifications style will let users customise information according to life events or birthdays, Sports scores, TV reminders (based on pages a user likes on Facebook), alerts about upcoming events, etc. In short, bid goodbye to that long list of notifications and get ready for a more list-based style of alerts. Facebook says users can also get additional, optional information in the new notifications tab. This information will be tailored for a user based on their location history. This part of the Notificatio

1.  Google could see even more investigations from Europe's antitrust regulators.   Margrethe Vestager gave an interview in which she said that the EU is looking at a broad range of services from Google and parent company Alphabet. 2.  Microsoft has opened a big flagship store in New York.  This is what it's like inside. 3.  Apple will announce its Q4 results tonight.  Here's our big preview of what to expect. 4.  JPMorgan Chase & Co said it will launch a competitor to Apple Pay.  The largest US bank is launching software that will let customers pay for things using their smartphones, just like Apple Pay does. 5.  Google is about to get a lot more serious about designing and potentially building chips.  A job posting suggests that Google is expanding its hardware business. 6.  The European Parliament will vote today on net neutrality rules.  As well as rules on broadband speed, the proposals also include a plan to abolish mobile roaming charges. 7.  Poli

The social network leader will venture beyond the thumbs-up with a test starting Friday for residents of Ireland and Spain. Facebook users, prepare to express yourselves Starting Friday, the world's largest social network will begin a test in which people get a much fuller range of responses than just the iconic thumbs-up "like." The feature, dubbed Reactions, will offer icons to express love, laughter, happiness, shock, sadness and anger, a company representative said Thursday. To add a reaction, testers on mobile devices will long-press the "like" button while PC users will hover over it. An array of options will then pop up. A post will note the number of each reactions received. Reactions won't immediately be tested on all Facebook users. The company will begin real-world testing of the feature only in Ireland and Spain. Facebook's new Reactions feature offers options beyond the "like" button. Facebook The change may seem sup

Jack Dorsey’s future as chief executive of Twitter will ride on the answer to a single question: Can he persuade the world’s Facebook-addled masses to take a fresh look at the bewildering 140-character messaging service that he helped found in 2006, a service that millions have already tried and abandoned? He is apparently keen to act fast. A day after  Twitter’s board announced the appointment of Mr. Dorsey as permanent chief executive , the company unveiled a long-awaited new feature aimed squarely at attracting people who now find  Twitter  too confusing to use. The feature, called Moments, tries to transform Twitter’s chaotic timeline into a series of narratives that are easily navigated by people who aren’t familiar with the service’s strange rituals. When you open Twitter on your phone or on the web, you will now see a new Moments section alongside the standard timeline. Tap it and you’ll be taken to a half-dozen or so headlines pointing to the big events currently bein

Facebook remains the most popular social networking site in India with 51 per cent of users logging on daily, while WhatsApp tops the list of instant messaging (IM) apps, according to report by global research consultancy firm TNS. As per the findings of ‘Connected Life’ — a global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day. In India, Facebook continues its dominance for social networking platforms with 51 per cent of the users while WhatsApp is the most popular for instant messaging app with 56 per cent of users, TNS said in a statement. Commenting on the findings, TNS India Executive Director Parijat Chakraborty said, “The social networking market of India is Facebook centric, which is fuelling the adoption of Facebook Messenger also as the IM platform for private messaging. However, WhatsApp is by far the most popular IM platform in India.” As per the study, Facebook has maint

కొత్త ఫీచర్లను తీసుకొస్తూ నెటిజన్లను ఆకట్టుకుంటున్న సోషల్‌ మీడియా దిగ్గజం ఫేస్‌బుక్‌.. తాజాగా మరో సదుపాయాన్ని అందుబాటులోకి తెచ్చినట్లు ప్రకటిచింది. ఖాతాదారుల ప్రొఫైల్‌ను మరింత ఆకర్షణీయంగా మార్చుకునేందుకు ప్రొఫైల్‌ పిక్‌గా వీడియోనూ అప్‌లోడ్‌ చేసుకునే సొత్త ఫీచర్‌ను అందిస్తోంది. మొబైల్‌ ఫ్రెండ్లీ అప్‌డేట్స్‌లో భాగంగా కల్పిస్తున్న ఈ సౌలభ్యాన్ని కల్పిస్తున్నట్లు ఫేస్‌బుక్‌ తెలిపింది. దీంతో ఏడు సెకండ్ల వీడియోను జిఫ్‌(జీఐఎఫ్‌) ఫార్మాట్‌లోకి మార్చుకుని ప్రొఫైల్‌ పిక్‌గా సెట్‌ చేసుకోవచ్చు. ఈ ఫీచర్‌ ద్వారా రోజూ తాము ఏం చేస్తున్నదీ వీడియో రూపంలో ఫ్రొఫైల్‌ పిక్‌గా పెట్టుకునే వీలుంటుందని చెబుతున్నారు.దీన్ని ప్రస్తుతం యూకేలో పరీక్షించారు. త్వరలో అన్ని ప్రాంతాలకూ అందుబాటులోకి తీసుకురానున్నట్లు ఫేస్‌బుక్‌ తెలిపింది. దీంతో పాటు ప్రొఫైల్‌ డిజైన్‌ను మరింత మెరుగుపరిచేందుకు ప్రయత్నిస్తుట్లు ఫేస్‌బుక్‌ బ్లాగ్‌పోస్ట్‌ ద్వారా తెలిపింది. (ఈనాడు వారి సౌజన్యంతో)