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Social Media Platforms Can Be Built Around Quality, Not Scale

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no  “ New York Times  of social media.” The modern landscape for newspapers and books resulted from centuries of evolution, but “new media” hasn’t yet developed such strong brands and categories.   However, although there aren’t any dominant players, there are social network companies seeking to stake out “high-quality” territory. The most common approaches are to specialize in either high-quality information, or to specialize in deep, emotional relationships. Of course, people do use existing comms and social software to manage quality information and close relationships — the beloved chat app Slack is  widely used  by couples and families, for example. But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships.  Similarly, Facebook doesn’t specialize in purveying journalism, even though almost e

6 Simple Ways to Revamp Your Small Business's Online Presence

Most websites focus solely on SEO, but increasing your online visibility involves more than that. When a consumer searches for your company, it’s a fairly safe assumption that you want your website to show up first organically. But how do you make sure it’s super easy for customers to find you, no matter what (or where) they’re searching online? To do that, you’ll need to double-check your online presence to make sure that you’re optimizing all the places you could show up online. From business listings to social profiles, here’s what you should focus on to boost online visibility for your small business. 1. Check all of your business listings Make sure that, not only are you listing your business in the first place, but you’re also providing each listing with consistent, up-to-date information. It’ll make your business much easier to find online. Plus, if it’s easy for consumers to find your number or address, then they’ll be more likely to call or visit. Keep in

THE BRAND -Mini Encyclopedia Hand Book released by KMC

THE BRAND - Mini Encyclopedia Hand book released at Amaravati, Andhra Pradesh on 03rd April 2017.  This book provides Brand Strategy, Brand Innovation...etc., And this book especially for Corporate Management and Management Students. Please click on image and download it.  Download Options Book Details THE BRAND.gif                            90.1K THE BRAND.pdf                           50.0M THE BRAND_abbyy.gz                  1.4M THE BRAND_djvu.txt                    102.9K THE BRAND_djvu.xml                  933.8K THE BRAND_jp2.zip                     84.8M THE BRAND_scandata.xml           22.4K THEBRAND_archive.torrent         7.9K THEBRAND_files.xml                    3.3K THEBRAND_meta.sqlite                15.0K THEBRAND_meta.xml                  2.4K

The World's Most Reputable Companies In 2017

For the second year in a row, Rolex has topped the list of the most reputable companies on the planet. The Swiss watchmaker’s retention of the top position comes on the back of strong scores in various categories but most remarkably in the perception of its performance, and products and services. The ranking, which highlights the top 100 most reputable companies based on feedback collected from some 170,000 respondents familiar with them, is compiled annually by  The Reputation Institute  (RI), a reputation management consulting firm based in Boston that launched in 1997. Since its founding the firm has offered corporate clients strategies and insights into how they might gauge and improve their reputation among customers in various markets. RI records companies’ scores using its proprietary RepTrak Pulse measurement system, tracking company perception in seven categories: products & services, innovation, workplace, governance, citizenship, leadership and performa