KACHARAGADLA

Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile app lives up to its ROI potential, it’s import to invest in a well designed mobile marketing strategy, which can lead to hundreds or even thousands of downloads when properly leveraged. Here’s a comprehensive guide on making an early dent with your mobile marketing plan. 1. Know your audience If you haven’t identified your core audience, you’ll never hit your sales target. First figure out who your app should cater to, then design for them. Here are some factors to consider: Age range Interests Tech-savviness Industry 2. Don’t overlook keywords App store discoverability is a huge factor to consider when you’re launching your app. At least 63% of iOS users  search for apps organically, and a whopping  83% of all iOS apps  are “Zombie Apps” that are essentially invisible in an organic App Store

This Pennsylvania-based  business  says that the minimum wage in the state is a “poverty wage.”  Instead, they’re opting to pay their employees nearly twice that. The Lancaster Food Company  was started last year by Charlie Crystle and Craig Lauer, an entrepreneur and a foodie, respectively.  They sell breads, seed butters, salsas, and maple syrup — all organic and all local.  But aside from serving up high quality food, the duo want to solve some serious social issues in the area. Lancaster City has a high poverty rate.  About 30%, Crystle and Lauer say.  While their business alone can’t feed all those individuals, the two want to use their company to show that local businesses can help change that.  So, they’re opting to hire folks who come from low-income backgrounds.  But they’re going beyond the minimum wage, by offering them a starting hourly rate of $14 an hour plus paid time off and benefits. “We feel people who put in a full day of work should get a full day’s pa