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5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

India to Have 9 Crore 4G Customers by FY 2018: Report

India is expected to have 9 crore 4G subscribers and 18 crore 4G smartphones by 2018 and Bharti Airtel, Vodafone and Idea Cellular will gain from this growth if Reliance Jio Infocomm delays the launch of its 4G services, says a report by Bank of America Merrill Lynch (BofA ML).
"We expect 4G smartphone base to jump from 5 million in FY 2015 to 180 million (18 crores) by FY 2018, leading to 4G subscribers accelerating from almost zero in FY 2016 to 90 million (9 crores) by FY 2018," a report by BoFA ML research analysts Sachin Salgaonkar, Karan Parmanandka and Simon Dong-je Woo said.
In next few years, there will be marginal difference between 3G and 4G tariffs as well as there will be decline in smartphone prices that may lead 2G subscribers leapfrog to 4G services and skip 3G, analysts expect.
"We expect 4G net adds to be faster than 3G net adds by FY 2019 and estimate 3G subscribers to be largely restricted in areas where 4G coverage is limited.
"However, we do expect 3G subscribers uptake to be strong for the next couple of years, at least, as 3G coverage would likely be better than 4G coverage," the report said.
The analysts said that the big three players - Bharti Airtel, Vodafone and Idea Cellular - will gain ifReliance Jio Infocomm commercial 4G service launch is delayed. "With all the big 3 telcos expected to have rolled out 4G selectively in key urban areas before March, 2016 we expect their top-end (high usage) consumers to migrate to 4G.
"This, in our view, will make it difficult for Jio to poach these subscribers as the company would need to focus on offering a differentiated service," it added. As per last update from Reliance Jio, the company has not changed its position to launch its service in December as committed by chairman Mukesh Ambani.
Analysts said 4G tariffs are expected to come down with the launch of Reliance Jio 4G services but they do not see lower pricing strategy to be a sustainable offering by Jio to poach the subscribers.
"We note that top 5 percent customers (mainly post-paid) of the big 3 telcos contribute to 15 percent of their revenues. These customers are unlikely to switch to Jio given the comfort these customers have with their existing operators and general laziness to switch unless there is a very compelling proposition," the report said.
It, however, estimates Reliance Jio to be market leader in terms of 4G subscriber base from 2017 onwards till 2025, followed by Bharti Airtel, Vodafone and Idea Cellular.
Bharti Airtel has commercially launched 4G service in 296 cities with 35,000 base-stations and 4G tariffs at 3G prices. Vodafone has announced to launch 4G commercial service in some cities by December and Idea in 10 circles by June.
"The company (Jio) is looking for 4G phones to be priced between Rs. 4,000-25,000. Jio would need a 5 band phone which works on 900, 2100 bands along with 800, 1800 and 2300 for seamless connectivity," the report added.

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