Skip to main content

Kacharagadla Featured Article

The Five Characteristics of Successful Innovators

There is not much agreement about what makes an idea innovative, and what makes an innovative idea valuable. For example, discussions on whether the internet is a better invention than the wheel are more likely to reveal personal preferences than logical argumentation. Likewise, experts disagree on the type and level of innovation that is most beneficial for organizations. Somestudiessuggest that radical innovation (which does sound sexy) confers sustainable competitive advantages, butothersshow that “mild” innovation – think iPhone 5 rather than the original iPhone – is generally more effective, not least because it reduces market uncertainty. There is also inconclusive evidence on whether we should pay attention to consumers’ views, with somestudiesshowing that a customer focus is detrimental for innovation because it equates to playing catch-up, butothersarguing for it. Even Henry Ford’s famous quote on the subject – “if I had asked people what they wanted, they would have said fast…

Kindle Unlimited: Good sampler for the avid reader

The service is great for 're-picking' your favourite titles that you might have lost touch with

One of the memories from my childhood is about the library period we had in junior school. Every week, during a stipulated period lasting 40 minutes, we would discuss books we had read, or were tasked to read, that month. For me, the highlight used to be at the end of the period, when books were lent out, according to roll number. Since our roll numbers were alphabetically arranged according to our surnames, in a class of 35 boys, I would usually be the 30th one to pick a book, mostly stuff no one wanted to read.

While I was disappointed with the rather limited choice, it did introduce (and re-introduce) me to certain authors - Mark Twain's writings outside of Tom Sawyer, Isaac Asimov (whom my teachers had the foresight to introduce at that stage), Arthur C Clarke and PG Wodehouse. This also led me to experiment with various genres right through my growing up years, courtesy of libraries.

The daily grind of working life ensured I was starved of books, reading only stuff I could beg, borrow or buy (both in physical and electronic forms). But this month, Amazon finally launched the Kindle Unlimited service. For Rs 199 a month, I could have access to all that I could read; the caveat was one could "borrow" only 10 books at a time. Since the first month's subscription was available at a discounted Rs 99 (the offer stands till September 30), this was a no-brainer.

Subscription in place, I eagerly reached for a Kindle Paperwhite 3G, looking to read the final part of Amitav Ghosh's Ibis trilogy. No sir, it wasn't available. In fact, quite a few of this season's popular titles were missing. I was heartbroken to find that many titles I had picked up over the past few months at discount sales, were there for the taking. I should have saved up for Ghosh's Flood of Fire.

The service has all the popular Kindle features such as Whispersync, X-Ray and customer reviews. I borrowed the popular indie bestseller, Wired by Douglas E. Richards and was hooked enough to try reading it across devices (you can read across six devices or apps) - from the Paperwhite to the Kindle app on my iPad. In fact, the addition of the "Book Browser" tab in the Kindle app is a winner - it gives one access to all the titles (Amazon claims there are over a million) Kindle Unlimited has to offer. A caveat: All borrowed titles are deleted the moment you cancel a subscription. And the service is heavily populated by Amazon's own titles and self-published novels.

The Kindle Unlimited service has its competitors, most notably Scribd, which a friend swears by. Also, many big publishers and popular authors are missing from the list. But if you want to dip your fingers in certain stuff you normally won't buy to read, or like non-fiction a lot, this is a nice sampler.

more about kindleunlimited:

Unlimited Reading

Kindle Unlimited gives you the freedom to explore. Try new genres, discover new authors, and dive into new adventures with unlimited access to our wide and varied selection of books. From business to romance, or comedy to tragedy, you will find unlimited stories waiting to be discovered. Relive the classics you grew up with, start on that best seller you’ve been wanting to read or try one of the hundreds of thousands of books you won’t find anywhere. Find your next great read today.

Unlimited Listening

Thousands of Kindle books come with the free professionally narrated Audible audiobook. With Whispersync for Voice, whenever you see "Kindle Unlimited with Narration," you can switch seamlessly between reading and listening without ever losing your place. Just pop in your headphones, tap the play button, and keep the story going - in the car, in the gym, in the kitchen - wherever your day takes you.

Any Device

You don't need to own a Kindle device to enjoy Kindle Unlimited. With our free Kindle Reading apps, you can read on any device with the Kindle app installed. And of course, you can always read on your Kindle. With Kindle Unlimited, you can take every word, every sentence, every story, everywhere you go.