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Making a media plan before a product launch or while rebranding will help you focus on your overall message so your presence is consistent, wherever your audience sees it. A media plan encompasses every outlet you’re planning to use during a campaign, from organic to paid. Follow along as we show you exactly how we create our media plans so you can create some brand-building magic yourself. Who Can Use a Media Plan? Everyone! Media plans are an idea l  way to organize all media outlets  while preparing for product launches, new campaigns, and general strategy changes . These plans help keep everyone aligned before content creation and any paid media spend begins. Above All, Remember Your Goal Before making any firm plans, know your goal. Your KPIs will determine how you use each platform, so don’t skip it. Do you want to increase awareness or grow your Instagram engagement by a certain percentage? Increase sales to X amount each month? Whatever your goal is, solidify it before moving o

It may be hard to believe, but for a brief moment in history, oysters were one of the most popular foods along the Eastern US coast, especially in New York City. Cheaper than poultry, the bivalve saltwater mollusk was affordable for the working class, thanks to advances in dredge harvesting. As plentiful and inexpensive as oysters were, getting to the fleshy bits requires a bit of skill. What's more, once shucked, they don’t stay fresh for very long, a more pressing concern before widespread refrigeration. The need for an inexpensive, watertight package that can safely carry oysters home inspired the eventual invention of the “oyster pail,” an early version of which was  patented  in 1890, then significantly improved upon in 1894 by Frederick Weeks Wilcox. The new version could be formed from a single piece of paper or card stock so that no moisture gets trapped, leading to unwanted leakage. Its folded design also allows steam to escape. Ever handy, the top can be folded and locked

  There’s omnichannel chatter across the retail landscape that has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel, according to the "Omnichannel Imperative for Food Retailers Report" by Nielsen and FMI. As online capabilities have grown, the industry has largely concentrated on developing capabilities to facilitate shopping from all angles. The companies that now have those infrastructures in place are well-poised for success. That’s because at the end of 2019, more than 54 million U.S. households had transitioned to true omnichannel shoppers. That’s up 14% from just two years earlier, and it means that it’s time to put the consumer—not the channel—at the center of the equation. It’s possible that some market observers might have — not too long ago — believed that shopping would largely migrate online. Today, that mindset

Every email marketer’s worst nightmare: the spam folder. Nearly one in five emails get caught by a spam filter and sent to the spam folder. Spam filters check for red flags like: The use of certain words Links to sketchy websites Messages in ALL CAPS Colorful and different-sized fonts Broken HTML code Emails without an unsubscribe button In this article, we’re focusing on the first one: the use of certain words and phrases, aka spam trigger words. Keep reading to learn: What are spam trigger words? 188 spam words and phrases to avoid 6 deliverability tips to stay out of the spam folder What are spam trigger words? Spam trigger words are keywords or phrases email providers see as red flags. You’ll often find these words in emails that people mark as spam. As the saying goes, “if it sounds too good to be true, it probably is.” Spam filters catch suspicious words and phrases associated with: Scams Gimmicks Schemes Promises Free gifts Gmail’s spam filter caught all of these promotional ema