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Pay Attention to the Omnichannel Shopper

  There’s omnichannel chatter across the retail landscape that has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel, according to the "Omnichannel Imperative for Food Retailers Report" by Nielsen and FMI. As online capabilities have grown, the industry has largely concentrated on developing capabilities to facilitate shopping from all angles. The companies that now have those infrastructures in place are well-poised for success. That’s because at the end of 2019, more than 54 million U.S. households had transitioned to true omnichannel shoppers. That’s up 14% from just two years earlier, and it means that it’s time to put the consumer—not the channel—at the center of the equation. It’s possible that some market observers might have — not too long ago — believed that shopping would largely migrate online. Today, that mindset

188 Spam Words to Avoid: How to Stay Out of Spam Email Filters

Every email marketer’s worst nightmare: the spam folder. Nearly one in five emails get caught by a spam filter and sent to the spam folder. Spam filters check for red flags like: The use of certain words Links to sketchy websites Messages in ALL CAPS Colorful and different-sized fonts Broken HTML code Emails without an unsubscribe button In this article, we’re focusing on the first one: the use of certain words and phrases, aka spam trigger words. Keep reading to learn: What are spam trigger words? 188 spam words and phrases to avoid 6 deliverability tips to stay out of the spam folder What are spam trigger words? Spam trigger words are keywords or phrases email providers see as red flags. You’ll often find these words in emails that people mark as spam. As the saying goes, “if it sounds too good to be true, it probably is.” Spam filters catch suspicious words and phrases associated with: Scams Gimmicks Schemes Promises Free gifts Gmail’s spam filter caught all of these promotional ema

Heidelberg Highlights Latest Technology for In-Mold Label and Folding Carton Production

|FOLDING CARTONS Heidelberger Druckmaschinen AG (Heidelberg) is expecting the global label printing market to continue growing at an annual rate of around four percent. Growth is even expected to be above average in the in-mold label segment, which has not been affected by the COVID-19 pandemic. These labels are typically utilized in the food and cosmetics industries, and by companies producing chemicals for household and industrial use. The benefits of the in-mold process lie in its comparatively low manufacturing costs, good temperature and moisture resistance, and resource-friendly characteristics. For example, the polypropylene used for the labels and containers is 100 percent recyclable. Cutting-edge, increasingly efficient manufacturing processes are a further growth factor on the in-mold label market. With its state-of-the-art technology, Heidelberg is playing a key role in improving the efficiency of in-mold label production and is the technology leader in this segment by some

Canva Recognized as “Overall Design Collaboration Company of the Year” in 2021 RemoteTech Breakthrough Awards

Annual Awards Program Recognizes Innovation in the Global Remote Technology Industry   Canva , the global visual communications platform, has won the 2021 “Overall Design Collaboration Company of the Year” award by  RemoteTech Breakthrough,  a leading independent market intelligence organization. The awards program, which honors the standout companies and services that enable distributed teams, recognized Canva for offering an intuitive end-to-end design collaboration platform that empowers teams of all sizes to streamline creativity.  “Today, almost all work teams are required to design, whether that’s a sales team creating a presentation, a marketing team creating a social post, or an internal communications team building a newsletter,” said Rob Kawalsky, Head of Product at Canva. “We are thrilled to be recognized for our continued investment in making design and collaboration across teams and timezones seamless. Canva is the only platform that encompasses the entire visual communica