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The Ultimate Marketing Machine

In the past decade, what marketers do to engage customers has changed almost beyond recognition. With the possible exception of information technology, we can’t think of another discipline that has evolved so quickly. Tools and strategies that were cutting-edge just a few years ago are fast becoming obsolete, and new approaches are appearing every day. Yet in most companies the organizational structure of the marketing function hasn’t changed since the practice of brand management emerged, more than 40 years ago. Hidebound hierarchies from another era are still commonplace. Marketers understand that their organizations need an overhaul, and many chief marketing officers are tearing up their org charts. But in our research and our work with hundreds of global marketing organizations, we’ve found that those CMOs are struggling with how to draw the new chart. What does the ideal structure look like? Our answer is that this is the wrong question. A simple blueprint does not exist

Use Data to Accelerate Your Business Strategy

Thirty-five years after Robert Waterman’s observation in In Search of Excellence that companies were “data rich and information poor,” little has changed. For sure companies are “data richer,” having exponentially more data at their disposal. But they are still information poor, even as leaders have implemented a wide array of programs aimed at exploiting data. Most still struggle to build data into their business strategies and, conversely, to align their data efforts to the needs of the business. There are a host of reasons, from lack of talent to unreasonable expectations to culture. Solving these problems is essential for those that wish to unleash the power of data across their organizations. It should come as no surprise that data is not yet strategic for many organizations. Business is already complex enough: When setting a company strategy, there are customers to satisfy, competitors to fend off, uncertain regulatory environments to accommodate, and skills gaps that must

Rewind Story: A big year comes to a close: Canva by the numbers in 2019

NOTE FROM CANVA  It’s been a big year for us, and we hope it’s been an even bigger year for you. 2019 has seen Canva grow from the most accessible professional design platform on the market to a collaborative workspace for the most innovative organizations in the world. Let’s recap some of the highlights for Canva as we enter 2020. Here’s how 2019 finished up, by the numbers: Better by the billions How does 2 billion sound? That’s right, our amazing design community have created over 2 billion designs. Here’s to the next 2 billion from 2020… This October eclipsed a previous year’s worth of designs From one year to one month. More designs were created in one month alone (October this year) than in the entire year of 2016. Our active community got really busy Speed up your design! We wanted to create a space that elevates your content, a place that’s super easy to navigate and find exactly what you need right when you need it. Now Canva creates more than 3000 designs per minute, which is

Good Manufacturing Practices (GMPs)

  L e a r n i n g  O b j e c t i v e s G o a l s : Make a batch of Good Manufacturing Practice (GMP) popcorn within a specified timeframe (1.5 hours). Use Standard Operating Procedures (SOPs) to accomplish the manufacturing task. Understand the complexity of the GMP process. Understand Quality Control (QC) and Quality Assurance (QA). Understand the need for team members to complete individual jobs appropriately to accomplish goals. S t u d e n t  L e a r n i n g  O u t c o m e s :   U p o n  c o m p l e t i o n  o f  t h i s  l a b ,  s t u d e n t s  w i l l  b e  a b l e  t o : Explain the role of Standard Operating Procedures (SOPs) and batch/lot Records. Employ the principles of a quality systems approach to manufacturing. Learn the difference between Quality Control (QC) and Quality Assurance (QA). Discuss the value of teamwork. Part I: Review Terms and Background Information Introduction I n  e v e r y d a y  s p e e c h ,  q u a l i t y  i s  a  r e l a t i v e  a t t r i b u t