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Improve on Your Communication Channel For Good Customer Experience

Even in this world of technology, no customer desires to learn from machines, but wants fellow human beings to solve their problems Communication  is the key to today’s successful business. The better the communication between your business and your clients, the better chance you have of retaining your customers. In a world where news travels faster than the speed of light, it becomes imperative for your business to stay up-to-speed when communicating with your customers. Communication Key to Good Customer Experience   Simply stated, communication is the key to a good customer experience. Research suggests that 83% of all clients would, on any particular website at one time or another, be in need of customer service. It is precisely  this service  that would be responsible for making or breaking a deal for your business. To help you enhance your customer’s experience, we’ve prepared a short guide to assist you with optimizing your communication channels: 1. Offe

What We Learned from Improving Diversity Rates at Pinterest

In today’s workplace, diversity is more than just a buzzword; it’s a way to build a  stronger  business. At Pinterest, we understand that diverse teams yield  smarter , more innovative results, which are essential in the competitive, dynamic tech industry. With over 175 million active users worldwide, Pinterest thrives on providing users with relevant ideas: what to wear, what to cook, how to furnish your home, and where to travel. Pinterest’s fastest growing users are outside of the United States, and for current and future users, it’s important that the people building our product make it relevant to people of different ethnic, social, physical, and geographic backgrounds. But businesses have long struggled to increase diversity across all levels. For nearly a decade, I worked at  Catalyst , a nonprofit focused on helping women advance in the workplace, consulting with progressive companies who began investing in diversity initiatives in the ‘90s. The tech industry joined the d

Foxconn Looks To Invest $5 Bn In India To Establish Manufacturing Hub Foxconn Looks To Invest $5 Bn In India To Establish Manufacturing Hub

Foxconn Is In Talks With State Governments Including Maharashtra, UP, Haryana Foxconn Technology Group is looking to  invest up to $5 Bn in India , to explore the possibility of establishing a manufacturing hub parallel to China. The Indian hub will be instrumental for export to markets across Europe and the US. A top official at the Taiwanese company told TOI that Foxconn will soon ramp up Indian operations in an “exponential manner.”  This move is powered by the implementation of GST, and the imposition of an import duty on mobiles phones . The levy of the duty and the tax combined will discourage sourcing goods  from China and other foreign locations. Last week, the government imposed a 10% customs duty on phones and key parts such as chargers, headsets, batteries and USB cables. This will give an impetus to investments in local manufacturing. The source further added, “India is already high on our priority list, and we now plan to step up investments and business he

9 Essential Elements of Choosing a Domain Name (Infographic)

The internet is a crowded place. Nearly 84,000 new domain names are registered every day, according to data compiled by web hosting tool,  WhoIsHostingThis.com . For small-business owners, that means it's increasingly difficult to create a domain name that your customers will remember while still protecting your trademark and your brand. Check out the infographic below for useful tips on how to create a short, catchy and memorable domain name. Click to Enlarge+

3 Keys to the Right Domain Name for Building a Brand

In a changing internet environment, new generic top level domains are on the rise. Here's how to snag one that'll make an impression. Domain names have been at the forefront of the digital experience for 20 years. They provide the real estate for businesses to build their online presence and provide doorways for their customers to find them. Now more than ever, choosing which domain names to own is a complicated and critical task for startups and seasoned businesses alike. This complexity can be attributed to the fact that most dictionary words in .com have been taken: According to the latest figures from Verisign,  close to 130 million  .com domain names are already registered. To add to the confusion, the internet space now has hundreds of new generic top-level domains, also called gTLDs. As we broaden from .com, .org, .net and .co.uk to .art, .blog, .google and .walmart, we open the doors to many new opportunities. Transforming cyberspace New gTLDs are in

Effective Branding Is a Smart Strategy for Improve Your Website's Search Metrics

Making your website appealing to your audience is pretty much the same as making it more appealing to Google. Once you have mastered getting traffic to your website you must learn how to engage those people to keep them on the site longer, improving your time on site and bounce rates.  This is important not only to engage and convert an audience, but these statistics also make your website search engine-lovable. Make your website load faster. This is one of the most crucial web metrics these days. Google takes into consideration the speed of your website when ranking search results, so if it takes too long to load, your website won’t be shown as high in search results as it would have otherwise. Visitors will bounce if the site takes forever to load. They won't wait around to find out if you have the best, most useful information your website. It’s annoying to watch a video that buffers all the time or images that take so long to load, they keep messing up the w

Want to Speed Up Your Website? Try These 5 Cloud Server Applications

Find a hassle-free and budget-friendly cloud hosting service that fits your business. If you’re looking for a way to boost your website’s page speed and stop losing potential conversions, you should consider a cloud server. Cloud servers can help your site load faster by using high-performing servers, lightning-fast processors and high-quality solid-state d rive (SSD) storage. By going with a cloud server application, you can boost your site’s SEO and customer satisfaction while letting th e servers do all the work for you. Most cloud servers also give you access to customer service resources to solve even your worst mistakes. Using a cloud server allows your hosting to grow with your business and stay secure. Here are five of the best cloud server applications you can use for an improved website. LCN If you’re looking for a cloud server application that can give you high-performance hosting options without the high cost,  LCN  is the best option for you. LCN eve

10 Elements Needed to Create Effective Collaboration Between Your Brand and Your Influencer

Do your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone. Before you can agree on your collaboration terms, you need to find the right   influencer . This means doing your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone. You can start by learning what other companies are doing. Research your competitors and look at other brands that aren't necessarily competition, but share a similar demographic. Lastly, analyze the performance of your current posts and establish which ones are doing best and explore why. Once you've done your homework, get to learning! Ensure you and your marketing team know about the latest tools available on various social media platforms. Look at how several companies use them and implement this into your social media marketing plan. Now that you know what works best for your industry and brand, you can create the brief for your  influencer marketi