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The 4 Essentials to Building Your Brand on Social Media

Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to   invest more heavily in social media  in the coming year to reach new followers and build brand reputation.  Want to join their ranks and become known in your industry? Here’s everything you need to know about using social media to build your brand: 1. Choose networks that support your brand image. According to Convince and Convert, 22 percent of Americans  use social media multiple times a day , making it one of the best mediums on which to build your brand. There are literally hundreds of social networks out there, but most of them aren’

27 Quotes to Change How You Think About Problems

Great minds give you the benefit of their experience. It happens to even the most seasoned of entrepreneurs. You’ve built momentum for your latest project, you’re excited to embrace new challenges and you’ve visualized success at the end of the road. But all of a sudden an unexpected problem stops you dead in your tracks -- and this one seems impossible to solve. Yes, major hurdles are disheartening, and they’re often unavoidable. But the way you engage with and think about problems directly influences your ability to solve them. Here’s how some of the world’s smartest people think about problems and how you can learn to overcome them. “We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein “Problems are not stop signs, they are guidelines.” – Robert H. Shuller “All problems become smaller when you confront them instead of dodging them.” – William F. Halsey  “Not everything that is faced can be changed. But nothin

CAPACITY TO STORE

The World’s Technological Capacity to Store, Communicate, and Compute Information The three basic information operations and their most prominent technologies. World’s technological installed capacity to store information   World’s technological effective capacity to broadcast information in optimally compressed megabytes MB per year, for 1986, 1993, 2000, and 2007; semi-logarithmic plot   World’s technological effective capacity to telecommunicate information   World’s technological installed capacity to compute information on general-purpose computers, in MIPS   Annual growth of installed general-purpose computational capacity as percentage of all previous computations since 1977 (year  t  / Σ[1977, year  t  – 1]) source:  www.sciencemag.org

What Kind Of Business Pain Do You Solve?

For years we talked about our Skills. We said “I have negotiation skills, administrative skills and strategic skills.” We claimed a whole bunch of skills, but what are skills, really? Who can say whether you have those skills? When someone tells me s/he has great Negotiation Skills, I immediately wonder whether the person I’m talking with negotiated peace accords between warring nations or got the coffee vendor to throw in a few extra creamers with the coffee order. Skills are amorphous, and even if you possess a certain skill, do you know when and how to use it? That is the question. That’s why stories are so much more powerful in a resume or a  LinkedIn  LNKD -1.05%  profile than lists of Skills could ever be. If I’m interviewing you I want to know what problem you solve. When you can tell me what kind of Business Pain you relieve in your work, then I know that you understand how your talents fit into the larger organization. When you can tell me what kind of Business Pain

FOOD PROCESSING

FOOD PROCESSING INDUSTRY IN INDIA SUMMARY ·         192 Million Hectares of gross cropped area. ·         89.9 Million Hectares of net irrigated area. ·         127 agro-climactic zones. ·         42 mega food parks being set up with an allocated investment of INR 98 Billion. REASONS TO INVEST ·         A rich agriculture resource base – India was ranked No. 1 in the world in 2012 in the production of bananas, mangoes, papayas, chickpea, ginger, okra, whole buffalo, goat milk and buffalo meat. ·         India ranks second in the world in the production of sugarcane, rice, potatoes, wheat, garlic, groundnut (with shells), dry onion, green pea, pumpkin, gourds, cauliflower, tea, tomatoes, lentils, wheat and cow milk. ·         The country’s gross cropped area amounts to199 Million hectares, with a cropping intensity of 140%. The net irrigated area is 89.9 Million hectares. ·         A total of 127 agro-climatic zones have been identified in India. ·