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know about colours

Red - action, confidence, courage, vitality Blue - youth, spirituality, truth, peace Yellow - wisdom, joy, happiness, intellectual energy Pink - love, beauty Brown - earth, order, convention Orange - vitality with endurance Gold - Wealth, prosperity, wisdom Green - life, nature, fertility, well being Purple - Royalty, magic, mystery Indigo - intuition, meditation, deep contemplation White - Purity, Cleanliness Black - Death, earth, stability Gray - Sorrow, security, maturity When you favour one colour over other, you are telling a story about your personality and behaviour. Colour preferences are innate. You are born with an attraction for particular colour. Your colour choice is the result of your genes, early childhood memories, education, parent's beliefs, cultural trainings, political learnings and other aspects of lifestyle. A preference for one colour over another reveals your true personality - the characteristics of your real trait.

Short Def: Business Analysis

Business Analysis: A mean by which the current performance of firm is evaluated as a part of the strategic planning process. It should include an analysis of its current market performance in terms of market share by product or service category, a SWOT analysis of the firm (include major competitors), and a PESTLE analysis of the environmental factors most likely to affect the firm's performance over the future planning period.  SWOT Analysis:  A  SWOT analysis   (alternatively   SWOT   matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. PESTLE Analysis:  PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc.

HBR Creating Business Plans (20-Minute Manager Series)

Marketing Plan for Your Business

Marketing Plan for Your Business Extremely integral to a good business plan is a solid marketing component. Here you’ll want to forecast for potential investors the many ways in which you believe you have a good chance of succeeding as a business in the marketplace. If you’re opening a coffee shop, you’ll want to explain just how you are going to handle the challenge of competing against larger chains, and just why the location you’ve chosen to set up your store is going to be ideal to attract a regular flow of customers. For example, when you are asked why you are opening a coffee shop in front of an old folks home, come up with the answer that you’ll have a steady base of regulars. If you are wondering how you are going to market and advertise your company, explain in your business plan just why you think printing the name of your company on the paper sleeve that insulates the coffee cups will be a good solution. Better yet, explain why the name of your company and its l

Starting a Home Business

Many of us dream of working from home, setting our own hours and being our own bosses. Often times we see  advertisements  online and in print media, claiming thousands of dollars per week for stay-at-home jobs. These, of course, are scams which want you to order some fairly redundant, freely available information for a hefty price. Real home businesses start small with realistic profit expectations. They often fail, but with the proper discipline and acumen, they can succeed. After all, Steve Jobs started Apple ( AAPL ) as a home business out of his parent’s garage. People often consider home businesses for a variety of reasons. Common ones include: Supplementary, side income to a primary job for a spouse Inability to leave the home (injury, pregnancy, etc.) Desire to become an  entrepreneur Having a marketable idea, and enough free cash flow to explore it read complete story @  Starting a Home Business

Apple's iPad Air 2 Is Best for Work, Not for Play

When modern tablet computers first arrived to market, many people thought they would be primarily used to consume, rather than create, content. And who could argue? Without a keyboard or mouse, and only a stubby finger to flick, creation seemed like it would be troublesome at best. My, how things change. My Apple iPad has quickly become an indispensable tool for work. For the last two years I’ve worked from an iPad on a daily basis. I often tout it as my favorite computer even when I’m asked to compare it to my iMac, a full-fledged desktop, or MacBook Air, a featherweight laptop. The iPad’s portability, day-long battery life, and built-in cellular connection—not to mention the broad selection of apps—only help. As the winter holiday season approaches each year, I find myself more excited for Apple’s iPad event than I am for its iPhone event, which typically precedes it. This year was no different: right on schedule in October, Apple introduced an updated iPad lineup. The impr

Growing the India-U.S. Trade and Investment Relationship

In this  India-U.S. Policy Memo , Joshua Meltzer outlines the state of India-U.S. trade and investment relations. He emphasizes that, despite the impressive growth in the economic relationship, there remains significant room for improvement. He offers recommendations on how to enhance these ties. There are significant opportunities for India and the U.S. to deepen the bilateral trade and investment relationship. While the economic relationship has seen impressive growth over the last 10 years, this has been off a low base and there remains significant room for improvement. For instance, U.S. goods trade with China, a country with a comparable population, was over $560 billion in 2013—almost nine times U.S. trade with India. Another instance: South Korea, a country whose GDP is 60 percent that of India’s, in 2013 had a similar level of goods trade with the U.S. as did India. Indian barriers to trade and investment, including lack of intellectual property protection and enforceme

సోషల్ మీడియా మార్కెటింగ్

సోషల్ మీడియా మార్కెటింగ్ సోషల్ మీడియా మార్కెటింగ్   అనేది సంస్థ యొక్క ఏకీకృత మార్కెటింగ్ కమ్యూనికేషన్స్ ప్రణాళికలో ఒక తాజా భాగంగా చెప్పవచ్చు. ఏకీకృత మార్కెటింగ్ కమ్యూనికేషన్స్ అనేవి సంస్థలు వాటి లక్ష్య విఫణులతో అనుబంధించబడటానికి అనుసరించే ఒక సూత్రంగా చెప్పవచ్చు. ఏకీకృత మార్కెటింగ్ కమ్యూనికేషన్‌లు ఒక వినియోగదారు దృష్టిని ఆకర్షించే సందేశాన్ని రూపొందించడానికి ప్రోత్సాహ రంగాల్లోని అంశాలకు-ప్రకటన, వ్యక్తిగత విక్రయాలు, పబ్లిక్ రిలేషన్స్, ప్రచారం, ప్రత్యక్ష మార్కెటింగ్ మరియు విక్రయాల ప్రోత్సాహం- సహకరిస్తాయి.   సాంప్రదాయిక మార్కెటింగ్ కమ్యూనికేషన్స్ నమూనాలో, ఒక సంస్థచే కమ్యూనికేషన్‌ల యొక్క విషయం, పునరుక్తి, సమయం మరియు మాధ్యమాలు ఒక బాహ్య ఏజెంట్‌తో అంటే ప్రకటనా ఏజెన్సీలు, మార్కెటింగ్ రీసెర్చ్ సంస్థలు మరియు పబ్లిక్ రిలేషన్స్ సంస్థలు వంటి వాటితో భాగస్వామ్యంలో ఉంటాయి.   అయితే, సోషల్ మీడియా అభివృద్ధి సంస్థలు వారి వినియోగదారులతో సంభాషించే విధానాన్ని ప్రభావితం చేసింది. వెబ్ 2.0 ఆవిష్కరణలో ఇంటర్నెట్, సామాజిక మరియు వ్యాపార సంబంధాలను ఏర్పాటు చేసుకోవడానికి, సమాచారాన్ని పంచుకోవడానికి మరియు ఆన్‌లైన్‌లో

21 Ways to Get Inspired (Infographic)

You can't always wait for inspiration. Sometimes you have to hunt it down. Consider this list of tricks and strategies your roadmap, all planned out with the benefit of the latest research and expert advice. You might even bookmark this page -- chances are you'll need a creative boost before you know it.

3 Pitfalls to Avoid in Licensing Agreements

Whether you are a licensee manufacturing a product or the brand owner licensing your product, the definitions, requirements and terms stipulated in the licensing contract are crucially important. Since many of us have no idea how to go about finding a brand licensing professional, we relegate negotiation of the business terms to our attorneys The truth is, attorneys are qualified to address the legal language, such as reps & warranties, indemnification and infringement, but in most cases are not familiar enough with licensing agreement terms, including test protocols, authorized channels, approvals and quality controls, to negotiate them properly on our behalf. Unless you, or someone on your team, has experience in negotiating licensing agreements, you risk falling into one of the three most egregious business term pitfalls in standard licensing contracts. Watch out for: Nets sales.   This may be the most important definition in any licensing contract. The royalties owed

How To Negotiate A Job Offer

You can negotiate a job offer, and I hope you do. The negotiation doesn’t start when you get the job offer, though – it starts much earlier, when you first bring up the salary topic during the interview process. You’ve got to have a salary target in mind when you start a job search. That means you’ve got to know what you’re worth on the talent market, not in a general way but specifically based on your background and your geography. Use  Payscale ,  Salary  and  Glassdoor  to gauge your going rate on the talent market.  All three sites are free, but you’ll have to fill in a bunch of fields with personal data to get the personalized salary G2 you need. In a job search, you’ve got to price yourself like a house. Imagine going to look at a house for sale — you like the house, but there’s no asking price. The owner is puttering in the garden when you visit, and you ask her, “What do you want for the house?” She says “Make me an offer.” You’re going to make a lowball offer, of cou