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3 Pitfalls to Avoid in Licensing Agreements

Whether you are a licensee manufacturing a product or the brand owner licensing your product, the definitions, requirements and terms stipulated in the licensing contract are crucially important. Since many of us have no idea how to go about finding a brand licensing professional, we relegate negotiation of the business terms to our attorneys The truth is, attorneys are qualified to address the legal language, such as reps & warranties, indemnification and infringement, but in most cases are not familiar enough with licensing agreement terms, including test protocols, authorized channels, approvals and quality controls, to negotiate them properly on our behalf. Unless you, or someone on your team, has experience in negotiating licensing agreements, you risk falling into one of the three most egregious business term pitfalls in standard licensing contracts. Watch out for: Nets sales.   This may be the most important definition in any licensing contract. The royalties owed

How To Negotiate A Job Offer

You can negotiate a job offer, and I hope you do. The negotiation doesn’t start when you get the job offer, though – it starts much earlier, when you first bring up the salary topic during the interview process. You’ve got to have a salary target in mind when you start a job search. That means you’ve got to know what you’re worth on the talent market, not in a general way but specifically based on your background and your geography. Use  Payscale ,  Salary  and  Glassdoor  to gauge your going rate on the talent market.  All three sites are free, but you’ll have to fill in a bunch of fields with personal data to get the personalized salary G2 you need. In a job search, you’ve got to price yourself like a house. Imagine going to look at a house for sale — you like the house, but there’s no asking price. The owner is puttering in the garden when you visit, and you ask her, “What do you want for the house?” She says “Make me an offer.” You’re going to make a lowball offer, of cou

The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived. The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element. In fact, color is one of the biggest factors that marketers and designers take into account when creating a logo. Perception of color can change based on a person's age, gender, personality, income and other factors, which means marketers must understand who their target audience is and how they wish the brand to be perceived. A brand’s logo has the ability to drive purchasing decisions and increase its recognition. Color even triggers certain emotions in people. Red has been seen to trigger stimulation and appetite, as well as grab attention -- that’s why brands such as Frito Lay, Coca-Cola and Budweiser utilize the bright color. Blue creates a sense of trust and reliability -- seen in logos such as Facebook, CitiBank and Samsung. To learn more about the psychology of color in marke

QS World University Rankings 2013

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.:: General Skill-Building Tips for Reading, Speaking, Listening, and Writing ::.

The best tips for English-language learners, students and job seekers to develop the Reading, speaking, listening, and writing skills Students can follow the following tips  Reading Tips   English-language learners can improve their reading skills by reading regularly, especially university textbooks or other materials that cover a variety of subject areas (e.g., sciences, social sciences, arts, business, etc.) and are written in an academic style. A wide variety of academic texts are available on the Internet as well as in magazines and journals. Reading to Find Information Scan passages to find and highlight key facts (dates, numbers and terms) and information. Practice frequently to increase reading rate and fluency. Reading for Basic Comprehension Increase vocabulary. Flashcards can help. Practice skimming a passage quickly to get a general impression of the main idea, instead of carefully reading each word and each sentence. Develop the ability to skim quickly and identify m

Ayurveda

Origin       A yurveda originated in India and is one of the oldest medical systems in the world. The word Ayurveda means science of life. It is the combination of two words ─ Ayu (Life) & Veda (Knowledge). It is said to have been taught by the creator, Brahma, to Daksha Prajapati, who taught it in turn to the divine twins called the Ashwinikumars. Ashwinikumars were the heavenly healers who taught this science to Indra. The personages mentioned were deities of early Vedic times. When mankind started suffering from various diseases, the wise men like Bharadwaja learnt from Indra the knowledge of medicine. References of illness, cures and other health-related issues are found in vedas, the oldest recorded compendium of wisdom on the earth (6000 B.C.). The main source of knowledge of Ayurveda today is two sets of texts each consisting of three books viz. 1.        Brihattrayi   i.e., the three major classics ·          Caraka Samhita (1500-1000 B.C.) ·