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4 Social Media Trends You Need to Know About for Next Year

2018 is just around the corner. Are you ready for it? The end of the year is quickly approaching --  the holiday season  is right around the corner and 2018 is just a few months away. Social media gives your brand an incredible opportunity to attract attention to your brand, provided you do it right. You either take full advantage of the opportunity or your competitors will. It's a constantly changing landscape, and it's time to start laying out your  social media marketing strategy  for the approaching year. In order to be successful, you need to know what the latest trends are. Staying ahead of the curve will put you in a much better position to capitalize as we head into 2018. Here are four social media trends you need to start focusing on immediately. 1. Chatbots have arrived. You need to master them. If you aren't familiar with chatbots, you need to learn how this technology  can greatly benefit  your social media marketing. Customer service has transit

One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing

How you can take advantage when everyone else is focused on social. Noah Kagan was the 30th employee at Facebook, so he knows a little about social media. But, he might surprise you, because he doesn't say Facebook is the best way to market and connect with your audience. It isn't Twitter, Instagram or Snapchat, either. It's email. Email marketing can get lost in the mix when there are so many other marketing methods, but it shouldn't. Why? Because it can help you connect directly with your audience and, more importantly, it's algorithm-proof. With email, you don't have to worry about your post showing up in recipients' feeds or whether they'll even get a chance to look at your content -- it will just be waiting for them in their inbox at any time.  Click play to learn more about email marketing and the free tools you can use to improve your company's marketing campaigns. Mark Fidelman -- entrepreneur --

9 Low-Budget Marketing Strategies Every Startup Can Afford

Many cash-strapped startups abandon the "superfluous" investment of marketing. Big mistake, because marketing can actually provide that cash. Startups face many challenges, but none as precarious or life-threatening as the struggle to remain cash positive. The  Minority Business Development Agency  (MBDA) estimates the average cost to start a business to be  in the neighborhood of $30,000 ; and there’s significant variance in this figure, with some businesses starting out for just a few hundred dollars and others requiring upwards of millions. But, remember: These numbers are only startup costs. In addition, new companies have to pay thousands a month in team salaries, office-leasing fees, raw materials and other ongoing operational costs -- all while struggling to secure enough revenue to stay afloat. Caught in this dire financial balancing act, most entrepreneurs end up abandoning investments they come to view as superfluous, such as marketing and advertisi

Why Facebook and Google Want to Market Your Reputation Online

Social proof is critical when creating influence and trust. Can I trust you? If I can trust you, I'll share a little secret with you. I want to buy from you! Of course, if I can't trust your business, I'm going to buy from a company that shows me I can trust them more than you. This is the subconscious mind of your customers whispering to their conscious brain while visiting your website and deciding who is going to win their hard-earned money today. It's harder than ever to earn the trust of a would-be customer, and the competition is only becoming more intense. With the entrepreneur being the new rockstar, starting your own business is almost as cool as being the lead singer or guitarist in a band -- almost. As a result, new businesses are opening their doors every day and looking to take your customers away from you. With such fierce competition, how do you stand out in a competitive marketplace? One key strategy to focus on is to leverage the power

4 Ways to Boost Your Social Media Creativity Game

You don't have to be Tinder to light a fire under your customer base, with word-of-mouth marketing tactics. Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business. Tinder -- the location-based dating service that facilitates matchups between interested parties -- used a tactic best described as word-of-mouth advertising in a digital format To successfuly launch its app. In a recent   podcast , Tinder co-founder and CEO Sean Rad revealed that the company grew by 50 percent the day after it texted 500 individuals a link to its app. That tactic and other word-of-mouth campaigns grew Tinder's customer base from 20,000 to 500,000 users in less than a month. Clearly, entrepreneurs hoping to quickly reach and grow their own customer bases must embrace social media in all its forms. Social media's free word-of-mouth nature can attract and engage potential customers at a stage in the compan

11 Free Marketing Tools Every Entrepreneur Can Use

Reach your audience effectively without compromising quality. If you're an entrepreneur just getting started, you know the meaning of a budget. You also probably know that in order to get your business idea off the ground, you have to reach your chosen audience at the right time. To help you do this cheaply, without compromising the quality of your marketing efforts, I've put together a list of the top 10 free marketing tools every entrepreneur should know. 1. Chattypeople Chatbots  have made their mark in the marketing world this year. Despite many still believing that the chatbot is just a customer care tool, others are seeing it as a must-have in their marketing strategies. Chatbot technology has improved significantly in the past decade, allowing marketers to create bots without any coding knowledge.  Chattypeople  is the perfect tool for those wanting to quickly create a Messenger chatbot. The platform allows entrepreneurs to create a bot that not only works s