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In 2016  Alexandr Wang, 20 , took time off from his graduate computer science studies at MIT. He headed to Silicon Valley to join his friend and fellow developer  Lucy Guo, 23 . Two years  earlier, Guo - a 2014 Thiel Fellow - had left her senior year at Carnegie Mellon to pursue her own tech career.  Now, little more than a year after Wang left Cambridge, the two are leading a $4.7-million startup.  Scale , “The API of Human Intelligence,” serves such giants as Alphabet, P&G, GM Cruise and more. From high school dropouts to Stanford Ph.D’s, most of the  Forbes 2018 30 Under 30 Class in Enterprise Tech  are augmenting Artificial Intelligence with indispensable human skills.  Both Wang and Guo have substantial experience in tech, including stints at Snap and Quora. So they know that despite the considerable hype AI is, as they describe it, “not ready for prime time.” And, like much of this year’s class, they took risks to create something new. Scale offers immediate access t

As a brand, social media is one of your biggest assets. Here's some advice from the experts at VSCO. As an  entrepreneur  or small-business owner,  social media  should be a top priority. From promoting your products to building a community to developing your  brand's voice  -- the benefits of having a solid grasp on your business's social media presence is essential to the success and appeal of your company. But don't worry, you don't need to spend thousands of dollars on fancy equipment or hire a third-party agency to do it for you. But that doesn't mean just throwing a bunch of random pictures up on Instagram either. Instead, it's important to be thoughtful, listen to your audience, learn a few quick and easy camera tricks (yes, you can use your smartphone) and eventually, build a voice, a community and a large following. To help you achieve all of these things, we've brought in some help from photography app  VSCO 's Kendal Kulley, an a

For many retailers, the thought of going up against Amazon is daunting. One strategy is to embrace the “If you can’t beat ‘em, join ‘em” mentality — and build a brand as an Amazon seller. But using Amazon as a commerce platform is not as straightforward as one might think, according to James Thomson. Thomson is a Partner at  Buy Box Experts  and co-author of  The Amazon Marketplace Dilemma . He believes that a company looking to win on Amazon must understand 5 specific concepts if they want to succeed: Amazon is not your partner – start behaving accordingly. “Too many brands appear to believe that when Amazon Retail reaches out to buy product, somehow a partnership is being formed between your brand and Amazon. It is critical to realize that in fact, Amazon’s incentives rarely align with the incentives of your brand.” Amazon is committed to building a marketplace with the largest selection at the lowest prices. “While a brand may be attracted to the customer base of

Asking yourself the right questions early on can lead to greater profits and productivity down the line. Congratulations! You’ve decided to start a business and  become an entrepreneur . You’ve made your mind up, which is good. But, now you’ve probably got a million questions. That’s a good thing. At this stage in the game, it’s all about asking yourself the right questions. Asking yourself which color your business card should be is not a good question. Instead, you want to ask yourself questions that will provide clarity of purpose on a day-to-day basis, because a day of uncertainty is a day wasted. Another major benefit of asking yourself the right questions is that the answers will lead you to greater productivity and quicker cash flow. These are the same questions I asked myself back in late 2013 when I first started selling grillz,  men's gold chains  and other hip-hop jewelry. And remember, without cash flow, you don’t have a business. You have a hobby. The

Princeton University lecturers John Danner and Chris Kuenne explain what it takes to be an entrepreneur. Every wonder if there was one type of entrepreneur who is the most successful? I have. So when two Princeton University lecturers came to the Greatness Studio to talk about their new book (about personality types of entrepreneurs), I had to ask. And they told me no, there’s not one. In fact, they’ve identified four successful entrepreneur types, and according to their research, each is equally effective -- but for different reasons. Of course I had to know more, and both John Danner and Chris Kuenne fascinated me with their explanations of these personality types. They identified which one I am right away and gave me great coaching on how I can improve my business strategy. They pointed out that it’s not enough to know your strengths in business -- you need to act on that knowledge, hire people who compliment you in those areas and build your team wisely. We talked

Although organizations spend more than  $24 billion  annually on leadership development, many leaders who have attended leadership programs struggle to implement what they’ve learned. It’s not because the programs are bad but because  leadership is best learned from experience . Still, simply being an experienced leader doesn’t elevate a person’s skills. Like most of us, leaders often go through their experiences somewhat mindlessly, accomplishing tasks but learning little about themselves and their impact. Our research on leadership development shows that leaders who are  in learning mode   develop stronger leadership skills than their peers. Building on Susan Ashford and Scott DeRue’s  mindful engagement  experiential learning cycle, we found that leaders who exhibit a growth mindset diligently work through each of the following three phases of the experiential learning cycle. First, leaders set challenging learning goals in the form of “I need to learn how to…” For some