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Showing posts with the label Personal Brand

Does Your Personal Brand Broadcast Success?

5 Easy Actions You Can Take To Create Career Success How do other people describe the way you work? Are you approachable and collaborative? Or maybe judgmental and controlling? Or perhaps even inspiring and empowering? The actions you take each day build your personal brand. The way you think, the way you feel and the way you behave shape the stories people tell about who you are and what they can expect from you when it comes to your work. Over time they become the trademark your colleagues and clients use to describe you and determine the opportunities that you're offered. It is the foundation on which your career is built. So what does your personal brand say about you? Source: Pressmaster/Canva If you're struggling to describe your personal brand, you're in good company. In my experience, few of us have intentionally thought about the personal brand we want to be building. Instead we hope that if we put our heads down and work hard, other people will

The 4 Essentials to Building Your Brand on Social Media

Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to   invest more heavily in social media  in the coming year to reach new followers and build brand reputation.  Want to join their ranks and become known in your industry? Here’s everything you need to know about using social media to build your brand: 1. Choose networks that support your brand image. According to Convince and Convert, 22 percent of Americans  use social media multiple times a day , making it one of the best mediums on which to build your brand. There are literally hundreds of social networks out there, but most of them aren’