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Showing posts with the label Brand Innovation

4 Simple Tips for Finding Your Brand’s Voice

Having a unique company voice has become more important in recent years. Companies big and small struggle to find the right tone of voice to use on social media, in content marketing campaigns, in advertisements, when being interviewed by the press, and even in personal interactions. Anything that negatively affects the overall brand voice is problematic. Whether it’s a leaked video of a CEO arguing with an employee or a spokesperson for a brand making bigoted comments online, everything public about your company can affect its reputation. How important is finding the right brand voice? Every company must determine the right tone to set for themselves. While beer companies can get away with humorous advertising and social media campaigns, security companies would be panned for using that tone since most people don’t find the idea of having their identity stolen funny. Some companies are good at taking advantage of trending topics and current events by using them in their soci

Business: A Good Brand Makes Good Business

W hatever you are selling - a product, an experience, a cause - there needs to be something that capture and marks everything you do, so people can talk about " it " recognize "it " and buy " it ". That "it " is your brand You cannot sell or promote without a brand. It is that important. What is a brand? A brand is a name that, in the mind of a consumer,is attached to a product category. In the mind of the consumer, Apple is attached to the Smart Phones category. In the mind of the consumer, Coca-Cola is attached to the cola drink category. In the mind of the consumer, WhatsApp is attached to the free texting category. In the mind of the consumer, Google is attached to the search category. ACC E SS HERE

Digital Media Is Forcing Brand Innovation

In the 1950s television advertising became a force in the media. Over the next half century, television commercials were the main medium for corporate brands to drive consumerism to new heights. But things changed. The internet, social media and now digital devices, fragmented the medium and attention spans along with it. Today, consumers can control what they want to hear and watch. They can turn off the TV and watch their favorite show online, without ads.  They can read web magazines and block ads. And when they see ads on different devices and then visit the store, they expect consistency. According to a  Percolate   2016 Trends paper , “In the age of the hyperconnected consumer, brands have to design customer experiences that ensure they meet customer expectations and provide a seamless experience on all channels.” Content plays a central role in that customer experience. With so much noise, so many messages and so many media formats vying for the customer’s attention, ad

7 Powerful Ways to Build Your Social Media Brand

When it comes to social media, it isn’t just enough to be   on   it. You need to know how to be effective   with   it. If you're not using social media to build your brand, you are missing out. Globally, a third of all digital consumers follow brands on social media, according to a 2016   report   from Global Web Index. Assuming you don't want to ignore a market of that size, you should be asking yourself: How do I build my brand on social media? Here are seven ways I’ve found from working with  Coaching clients  that make the biggest difference: 1. Pick the right social media platform . There are literally hundreds of platforms, and more spring up all the time. Not all of them are right for all brands, lead generation software company   Wishpond   notes. Facebook is by a wide margin the biggest and most-used network, so most brands will have some kind of presence there. However, if you sell to other businesses, LinkedIn may be a better choice. Likewise, young consumers

How to grow your company’s brand

More than product or services - brand is a key factor that determines your relationship with new and existing clients and your ability to bring in new business. Your company’s image to the public holds a strong correlation with your new sales and repeat business opportunities. The tricky thing about brand is that it is not as straight forward as other more tangible assets of your business. Products and services, for example, can be evaluated based on an objective set of criteria relating to the net value they provide to customers, and their effectiveness at achieving your customers’ needs. Brand, on the other hand, cannot be evaluated on such objective criteria. Brand is subjective and in many cases lies in the eye of the beholder. Companies that are able to effectively build and maintain an effective brand that functions in line with their value proposition and business model are able to establish themselves as industry leaders. Here are a few ways to grow your company’s brand.

The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived. The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element. In fact, color is one of the biggest factors that marketers and designers take into account when creating a logo. Perception of color can change based on a person's age, gender, personality, income and other factors, which means marketers must understand who their target audience is and how they wish the brand to be perceived. A brand’s logo has the ability to drive purchasing decisions and increase its recognition. Color even triggers certain emotions in people. Red has been seen to trigger stimulation and appetite, as well as grab attention -- that’s why brands such as Frito Lay, Coca-Cola and Budweiser utilize the bright color. Blue creates a sense of trust and reliability -- seen in logos such as Facebook, CitiBank and Samsung. To learn more about the psychology of color in marke

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need yo