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Paper bags have amazing advantages in terms of environmental friendliness. They work to create a more sustainable world because ... they are produced from a renewable raw material   they are reusable they are recyclable they are biodegradable their raw material is sourced from sustainably managed forests they store carbon dioxide (CO2) The environmental symbols created by The Paper Bag help companies demonstrate their environmental responsibility, promote the sustainability credentials of paper bags and share them with consumers. Paper bags are produced from a renewable raw material The raw material used in papermaking is long cellulose fibers, which are extracted from tree thinnings and from process waste from the sawn timber industry. These fibers are a bio-based, renewable, and ever-growing natural resource. Paper bags are reusable Thanks to the long, strong virgin cellulose fibers that can be used in paper carrier bags, they can have high mechanical strength. This is a prerequisite

It's all about productivity and its improvement

Productivity is a hot topic these days.  For many of us, productivity is an absolute good, an obvious goal for ourselves as much as for the organizations where we work.  It feels like a badge of honor, and our sense of productivity can seem like a direct reflection of our success in life. But, for everyone talking about it, we don't all tend to share an understanding of what productivity means.  The truth is, checking off our to-do list is not what productivity is all about. While personal productivity contributes to business productivity, these two types of productivity are defined very differently. When you and your boss have different definitions of what’s productive in the workplace, things can get confusing. And unproductive.  In this article, we’ll explore what productivity is and how that definition has changed, how it works for you and your organization, and how to be more productive. What is productivity? The Bureau of labor Statistics defines productivity as “a measure of

The Ultimate Playbook for Successful CPG Branding.

Branding may look different in today’s world, but it is even more critical than ever before. CPG branding now demands that brands tie together memorable visuals and messages with a tone of voice and customer persona that is evolving faster than ever before. The CPG brand that does not continually invest time into its branding strategy will likely lose out to brands that engage in business activities to nurture its branding.  This article will help you understand how to create a CPG branding strategy at the same level as the big players who dominate their category. As a CPG branding agency that has worked with category leaders and challengers, we will provide unique insights based on our experience. By the end of this piece, you will be able to make informed decisions about starting the strategic branding process. Here’s what you can expect to learn.  The elements of a branding campaign. The areas where branding positively or negatively impacts. The benefits of developing a branding str