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The Five Characteristics of Successful Innovators

There is not much agreement about what makes an idea innovative, and what makes an innovative idea valuable. For example, discussions on whether the internet is a better invention than the wheel are more likely to reveal personal preferences than logical argumentation. Likewise, experts disagree on the type and level of innovation that is most beneficial for organizations. Somestudiessuggest that radical innovation (which does sound sexy) confers sustainable competitive advantages, butothersshow that “mild” innovation – think iPhone 5 rather than the original iPhone – is generally more effective, not least because it reduces market uncertainty. There is also inconclusive evidence on whether we should pay attention to consumers’ views, with somestudiesshowing that a customer focus is detrimental for innovation because it equates to playing catch-up, butothersarguing for it. Even Henry Ford’s famous quote on the subject – “if I had asked people what they wanted, they would have said fast…

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Kacharagadla Media Corp (KMC) is a Brand development company. KMC is an independent professional consultancy service. We are experts in Product Reviews, Brand Creation, Business Management, Marketing Analysis, Market Research, Project Analysis, Brand Promotion, Political, Business Reviews, & Analysis, and Social Media Management.   

We create business strategies that enable global companies to define new business and target operating models to maximize value and manage complex changes throughout their organizations.

We provide strategy consulting, planning and implementation services to help our Industrial Manufacturing clients transform their products to smart and connected ones, leveraging Digital technologies across sensory enablement, wireless connectivity, cloud based infrastructure and analytics. Our Design Thinking framework helps clients envision innovation possibilities and uncovers breakthrough opportunities using Digital. Kacharagadla Media Corp consultancy advices the technology architecture and implementation capabilities.

We provide expertise in all leading ERP package to help manufacturing companies deal with industry consolidation, global supply chain complexity and volatile commodity prices. Our expertise covers the entire spectrum from roadmap definition to design, implementation and maintenance of IT systems, as well as running back-office processes. Our Large, Media Scale Industry Template solution is built on top of an industry standard enterprise package, which can


We help to make better business decisions, challenge your assumptions. Turn information into insight with our latest cloud, big data and predictive analytics solutions.

We help organizations to start new businesses and we work like a guide to investor. We expose global business opportunities at doorstep  

To ensure ongoing product innovation and closer consumer relationships, we help large, medium scale manufacturers keep costs in check while creating new business capabilities. To do so, KMC applies fresh thinking to solve tough customer, supply chain and technology challenges.

We enable organizations to create engaging and consistent digital and social media experiences across every touchpoint, providing new opportunities for growth.


Social media optimization, including social strategy, reputation management, Facebook, Twitter, LinkedIn and YouTube. Online advertising in the areas of media planning, paid search, contextual, social marketing, display and rich media, video and mobile

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