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5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

Tech: Google now notifies you of the best times to buy cheap flights

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Price tracking in time for the holidays

Google’s built-in flight-searching tool just got a big improvement with the addition of price notifications. Now, when looking up the cost of future travel plans using its search engine, you may see a card pop up telling you when the fare is expected to expire and how much you’ll save by booking sooner rather than later. If you still want to wait to purchase the ticket, you can track the flight or route and receive notifications about fare increases.
Google sources the information from historic data on flight costs, so it won’t be entirely accurate all of the time. However, it does offer a useful resource when trying to save a few bucks on flights during high-demand times of the year or when planning a trip far in advance. The company is also making an effort to improve Google Flights for mobile users, as it’s chosen to leave the feature as a part of the mobile web and not break it out as a standalone app. So you’ll be able to save and track flights from your phone, so long as you’re signed into your Google account on Chrome.

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