Skip to main content

Kacharagadla Featured Article

5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

Business: Ola Will Offer BMW Rides Starting at Just Rs 250

Ola customers will now be able to travel in BMWs at affordable prices across three cities- Delhi, Mumbai and Bengaluru- to begin with. (Image: Ola)

BMW India is now a ‘Lux Category Partner’ for Ola. Ola customers will now be able to travel in BMWs at affordable prices across three cities- Delhi, Mumbai and Bengaluru- to begin with. The service will later be extended to more locations.
Ola Lux is available for booking at a minimum fare of Rs 250 and Rs 20-22 per km. The category also allows customers to book the cars on an hourly basis, via its Rentals feature. Features like driver details being displayed upfront, SOS buttons, Auto-Connect Wi-Fi, live tracking and payment via Ola Money will be also available.
Together with BMW, Ola has come up with attractive proposals for our operators that will enable them to enter the segment with ease. BMW India is providing a 360 solution to Ola cab operators, which offers easy financing, aftersales support and assured buy-back for the car.
For a better customer experience, certified BMW instructors will train drivers about the versatile capabilities, technology, safety systems and features of BMW cars in detail.

Comments