Whatever you are selling - a product, an experience, a cause - there needs to be something that capture and marks everything you do, so people can talk about " it " recognize "it " and buy " it ".
That "it " is your brand
You cannot sell or promote without a brand.
It is that important.
What is a brand?
A brand is a name that, in the mind of a consumer,is attached to a product category.
In the mind of the consumer, Apple is attached to the Smart Phones category.
In the mind of the consumer, Coca-Cola is attached to the cola drink category.
In the mind of the consumer, WhatsApp is attached to the free texting category.
What is a brand?
A brand is a name that, in the mind of a consumer,is attached to a product category.
In the mind of the consumer, Apple is attached to the Smart Phones category.
In the mind of the consumer, Coca-Cola is attached to the cola drink category.
In the mind of the consumer, WhatsApp is attached to the free texting category.
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