Skip to main content

Kacharagadla Featured Article

The Five Characteristics of Successful Innovators

There is not much agreement about what makes an idea innovative, and what makes an innovative idea valuable. For example, discussions on whether the internet is a better invention than the wheel are more likely to reveal personal preferences than logical argumentation. Likewise, experts disagree on the type and level of innovation that is most beneficial for organizations. Somestudiessuggest that radical innovation (which does sound sexy) confers sustainable competitive advantages, butothersshow that “mild” innovation – think iPhone 5 rather than the original iPhone – is generally more effective, not least because it reduces market uncertainty. There is also inconclusive evidence on whether we should pay attention to consumers’ views, with somestudiesshowing that a customer focus is detrimental for innovation because it equates to playing catch-up, butothersarguing for it. Even Henry Ford’s famous quote on the subject – “if I had asked people what they wanted, they would have said fast…

Business: A Good Brand Makes Good Business

Whatever you are selling - a product, an experience, a cause - there needs to be something that capture and marks everything you do, so people can talk about " it " recognize "it " and buy " it ".

That "it " is your brand

You cannot sell or promote without a brand.

It is that important.

What is a brand?
A brand is a name that, in the mind of a consumer,is attached to a product category.

In the mind of the consumer, Apple is attached to the Smart Phones category.

In the mind of the consumer, Coca-Cola is attached to the cola drink category.

In the mind of the consumer, WhatsApp is attached to the free texting category.

In the mind of the consumer, Google is attached to the search category.


Blogger said…
Do you drink Pepsi or Coke?
ANSWER THE POLL and you could get a prepaid VISA gift card!