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Business: A Good Brand Makes Good Business

Whatever you are selling - a product, an experience, a cause - there needs to be something that capture and marks everything you do, so people can talk about " it " recognize "it " and buy " it ".

That "it " is your brand

You cannot sell or promote without a brand.

It is that important.

What is a brand?
A brand is a name that, in the mind of a consumer,is attached to a product category.

In the mind of the consumer, Apple is attached to the Smart Phones category.

In the mind of the consumer, Coca-Cola is attached to the cola drink category.

In the mind of the consumer, WhatsApp is attached to the free texting category.


In the mind of the consumer, Google is attached to the search category.

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