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10 Things You Must Do Before Quitting Your Job to Start Your Company

You have a dream but you need a checklist to achieve it. So you've decided you're ready to take the plunge, quit your job, and get your own company up and running. You have an amazing ">businessidea you are ready to launch. You're probably excited and nervous at the same time, which is perfectly understandable. If this is the case, you need to take a step back and remember that you simply can't walk into work tomorrow with your resignation letter.
Being impulsive could be a huge mistake so you need to create a list of the advantages and disadvantages you will face when quitting your job. If you decide it's still what you want to do, there are a few things you must put in place before you quit. 
To help you get ready before your big day of freedom, I've highlighted 10 things you should do before quitting your job and starting your own company.
1. Do research. Quitting your current job before getting your company off the ground may seem like the best option, b…

Business: A Good Brand Makes Good Business

Whatever you are selling - a product, an experience, a cause - there needs to be something that capture and marks everything you do, so people can talk about " it " recognize "it " and buy " it ".

That "it " is your brand

You cannot sell or promote without a brand.

It is that important.

What is a brand?
A brand is a name that, in the mind of a consumer,is attached to a product category.

In the mind of the consumer, Apple is attached to the Smart Phones category.

In the mind of the consumer, Coca-Cola is attached to the cola drink category.

In the mind of the consumer, WhatsApp is attached to the free texting category.

In the mind of the consumer, Google is attached to the search category.


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