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5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

Google celebrates 18th birthday with a Doodle - amid some confusion over the correct date



Google is now officially an adult. The internet giant is celebrating its 18th birthday on Tuesday with an animated Doodle shown to web browsers around the world.
The company, founded by Larry Page and Sergey Brin in 1998, traditionally marks its birthday on the Google homepage on September 27.
However, not even Google seems to really know when it was formed. Since 2006, it has celebrated its birthday on September 27, but the year before that, had it as September 26.
In 2004, its 6th birthday Doodle went online on September 7 and in the year before that, it was September 8.
In fact, none of these dates seem to have any particular relevance. The company's own history lists its incorporation date in 1998 - the nearest thing to a corporate birthday - as September 4.
And the idea for Google began years earlier in 1996, as a research project at Stanford University, when Page and Brin had a new idea for a search engine that would rank pages by how many other sites linked to it, rather than the crude format others used at the time - ranking them by how often the search term appeared on the page.
Google alluded to confusion over its birthday in 2013, admitting it had celebrated its birthday on four different dates, but September 27 now seems to have stuck. The company may have just chosen the date because it was what the first birthday Doodle in 2002 used.


Google's 13th birthday Doodle
Google's 13th birthday Doodle
Google has celebrated its birthday with a Doodle every year since its fourth birthday in 2002. However, the first Doodle, for the Burning Man festival in 1998, actually occurred before the company was technically founded.
Last year, the company split under a new corporate umbrella,Alphabet, which hived off more outlandish divisions of the company such as its driverless cars unit and robotics subsidiary Boston Dynamics. The change saw its founders move away from Google’s day-to-day running.


Larry Page and Sergey Brin in Google's early days
Larry Page and Sergey Brin in Google's early days CREDIT: AP
18 years after it was founded at Stanford University, Google is one of the world's most powerful companies. It is second only to Apple in value, with a market capitalisation of $541bn (£417bn).
Page and Brin are ranked 12th and 13th on Forbes' list of the richest people in the world, with net worths of $35.2bn and $34.4bn respectively.

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