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5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

End of an era: Verizon acquires Yahoo in $4.8 billion deal

Yahoo’s 20-plus year tenure as an independent company is no more, with news that it has been acquired by Verizon for $4.83 billion.
Word spread over the weekend about the pending deal, but now it’s official. As part of the acquisition, Yahoo will be integrated with AOL under Marni Walden, Verizon’s EVP and president of product innovation and new businesses organization.
“Just over a year ago, we acquired AOL to enhance our strategy of providing a cross-screen connection for consumers, creators and advertisers,” said Lowell McAdam, Verizon chairman and CEO, in a press release. “The acquisition of Yahoo will put Verizon in a highly competitive position as a top global mobile media company, and help accelerate our revenue stream in digital advertising.”

Verizon’s victory

The selection of Verizon wasn’t exactly a surprise, as it had always been thepresumptive front-runner in the bid to purchase the once-mighty search engine company.
Near the beginning of the year, Yahoo announced that it was implementing an “aggressive strategic plan,” after exhausting all attempts at a successful turnaround. After four years of leadership under CEO Marissa Mayer, shareholders have lost their patience and ultimately put the company on the market for interested buyers.
To be fair, Yahoo had been on shaky ground long before Mayer’s tenure began, with previous CEOs implementing layoff after layoff to reduce costs. The company, which once had a peak market capitalization of $128 billion –more than twice that of the Walt Disney Co — was unable to find its way back to its former glory. But now, its core business is believed by many to be practically worthless, with most of Yahoo’s value in its Alibaba and Yahoo Japan holdings.
It’s this that sealed Yahoo’s, and subsequently Mayer’s, fates. In 2015, Mayer reversed course and decided not to spin off the company’s Alibaba holdings into a standalone firm called Aabaco Holdings. Soon after, activist hedge fund Starboard Value threatened to wage a shareholder battle, before eventually negotiating a takeover of 4 board seats.
Over the past few months, Yahoo has entertained a number of possible suitors for its core business. And while Verizon had been the odds-on favorite, other bidders included private equity firm TPG, a group of investors led by Quicken Loans’ Dan Gilbert, and AT&T. Some had even claimed that Yellow Pages parent company YP as well as Time and Daily Mail, were interested in the tech giant.
Yahoo’s board formed an independent panel to explore options and engaged bankers Goldman Sachs, J.P. Morgan, and PJT as financial advisors, along with Cravath, Swaine & Moore LLP as the company’s legal advisor.
The deal, which is still subject to approval by Yahoo’s shareholders and the usual regulatory approvals, is expected to close in early 2017.
It’s worth noting here that the sale doesn’t include Yahoo’s cash, as all net cash will be returned to shareholders with a “specific capital return strategy” to be announced later. The deal also doesn’t include Yahoo’s substantial shareholdings in Alibaba, Yahoo Japan, or its convertible notes, non-core patents, and other minority investments, all of which will still be held by Yahoo, though under an as-yet undisclosed new name, and will become a publicly traded investment company.
As news of the acquisition started to emerge, Yahoo’s shares rose 1.36 percent to almost $40 in pre-market trading. This was the company’s highest in around a year, though still way down from the $100-plus ahare price Yahoo enjoyed back in its heyday. Verizon’s stock went up by 1.32 percent in early market trading, though its stock had been steadily growing in recent months, anyway.