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5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

TBR: LENOVO EARNS TOP X86-BASED SERVER CUSTOMER SATISFACTION SCORES IN 4Q15

The x86-based server market continues to grow as organizations seek to replace propriety systems with more open x86-based architectures to optimize business outcomes. TBR research indicates that as customers use more x86 servers in their data centers, they are increasingly leveraging this hardware for business-critical workloads such as database applications, systems management, enterprise resource planning (ERP) and customer relationship management (CRM). Customers require reliable, strong-performing hardware backed by vendors with a solid services and support organization to confidently run these workloads on their x86 servers. TBR’s 4Q15 Corporate IT Buying Behavior & Customer Satisfaction Study: x86-based Servers (CSAT x86-based Servers Study) found customers require a server vendor to excel in several areas, including sales processes, product quality, and services and support.

Satisfaction scores from TBR’s 4Q15 CSAT x86-based Servers Study show that customers view Lenovo as a provider of high-quality x86-based servers, services and support. TBR measured 22 customer satisfaction attributes for Dell, Hewlett Packard Enterprise (HPE) and Lenovo, and Lenovo finished ahead of its competitors in rolling six-month mean satisfaction scores for every attribute. Lenovo’s overall TBR weighted satisfaction index score, which includes sales, product and service attributes, as well as brand loyalty, was 78.3 out of a possible 100, surpassing Dell and HPE, which scored 73.9 and 73.4, respectively. Lenovo has been No. 1 in overall x86-based server customer satisfaction in seven out of the previous eight quarters. TBR believes Lenovo’s industry-leading satisfaction scores reflect the vendor’s ability to meet customer expectations for high-quality hardware and consistently strong sales, services and support.

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