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The Five Characteristics of Successful Innovators

There is not much agreement about what makes an idea innovative, and what makes an innovative idea valuable. For example, discussions on whether the internet is a better invention than the wheel are more likely to reveal personal preferences than logical argumentation. Likewise, experts disagree on the type and level of innovation that is most beneficial for organizations. Somestudiessuggest that radical innovation (which does sound sexy) confers sustainable competitive advantages, butothersshow that “mild” innovation – think iPhone 5 rather than the original iPhone – is generally more effective, not least because it reduces market uncertainty. There is also inconclusive evidence on whether we should pay attention to consumers’ views, with somestudiesshowing that a customer focus is detrimental for innovation because it equates to playing catch-up, butothersarguing for it. Even Henry Ford’s famous quote on the subject – “if I had asked people what they wanted, they would have said fast…

AP Branded Bus in Davos to Attract Investments

A bus branded with ‘Make Andhra Pradesh Your Business’ posters run on the streets of the Davos city in Switzerland ahead of the 46th World Economic Forum annual summit | express photo
A bus branded with ‘Make Andhra Pradesh Your Business’ posters run on the streets of the Davos city in Switzerland ahead of the 46th World Economic Forum annual summit

Ahead of the 46th World Economic Forum (WEF) Annual Summit, Andhra Pradesh government has come out with an innovative campaign on the streets of Davos to attract investments to the reorganised State.
Building on the tremendous success achieved at the recently held CII Partnership Summit in Visakhapatnam, the State government has now begun undertaking a unique initiative to project the might of the reorganised AP as an investment destination bringing it to the doorstep of the Western world. Executed with startling visuals - the state government has branded a special bus with ‘Make AP your Business’ posters.


According to a press release by the AP CMO, it is the first time AP has branded a bus in Davos to make the State, “investors’ port of call”. The special vehicle is making rounds in the city towards attracting investments for ‘Sunrise AP’. AP Industrial Department placed hoardings in the city of Davos that is greatly interesting to locals.

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