Skip to main content

Kacharagadla Featured Article

The Five Characteristics of Successful Innovators

There is not much agreement about what makes an idea innovative, and what makes an innovative idea valuable. For example, discussions on whether the internet is a better invention than the wheel are more likely to reveal personal preferences than logical argumentation. Likewise, experts disagree on the type and level of innovation that is most beneficial for organizations. Somestudiessuggest that radical innovation (which does sound sexy) confers sustainable competitive advantages, butothersshow that “mild” innovation – think iPhone 5 rather than the original iPhone – is generally more effective, not least because it reduces market uncertainty. There is also inconclusive evidence on whether we should pay attention to consumers’ views, with somestudiesshowing that a customer focus is detrimental for innovation because it equates to playing catch-up, butothersarguing for it. Even Henry Ford’s famous quote on the subject – “if I had asked people what they wanted, they would have said fast…

Andhra Pradesh ropes in Dentsu for branding capital city

Accelerating the process of building world-class new capital city at Amaravati, the Andhra Pradesh government has roped in Japanese advertising firm Dentsu as the brand building consultant, which ranked number five among the biggest agencies in the world by various rating agencies, Apart from brand building, it will also take care of the communication aspect, Capital Region Development Authority (CRDA) commissioner N Srikanth, said claiming that Dentsu will be a part of the capital project for a period of two years and that it already has an Indian presence in the form of Dentsu, India. Appointing specific consultant for brand building for cities is relatively new in India and moreover, Amaravati is the Greenfield capital and jobs & investments are important, for which, the brand building partner will play a pivotal role. With the smart cities scheme on roll, slowly and indirectly branding exercise for cities is catching up. Apart from Surbana and Jurong from Singapore preparing the master plans for the capital city, Mckinsey has been appointed as strategic and financial consultant for the capital project, while CH2M, an American company has been selected as the project management consultant to take forward the capital city project, sources added.

Comments