Andhra Pradesh ropes in Dentsu for branding capital city

Accelerating the process of building world-class new capital city at Amaravati, the Andhra Pradesh government has roped in Japanese advertising firm Dentsu as the brand building consultant, which ranked number five among the biggest agencies in the world by various rating agencies, Apart from brand building, it will also take care of the communication aspect, Capital Region Development Authority (CRDA) commissioner N Srikanth, said claiming that Dentsu will be a part of the capital project for a period of two years and that it already has an Indian presence in the form of Dentsu, India. Appointing specific consultant for brand building for cities is relatively new in India and moreover, Amaravati is the Greenfield capital and jobs & investments are important, for which, the brand building partner will play a pivotal role. With the smart cities scheme on roll, slowly and indirectly branding exercise for cities is catching up. Apart from Surbana and Jurong from Singapore preparing the master plans for the capital city, Mckinsey has been appointed as strategic and financial consultant for the capital project, while CH2M, an American company has been selected as the project management consultant to take forward the capital city project, sources added.

Comments

Readers Choice

Lead Your Team Into a Post-Pandemic World

During the Covid-19 crisis, I’ve spoken with many CEOs who have shared that a key priority for them, naturally, has been the safety and well-being of their employees. And there are many examples of inspiring actions taken by CEOs and companies in support of their employees. But as we’ve come to recognize that this crisis will last more than a few short weeks, companies are now defining their approach for the long haul. I’ve seen two crucial ideas take hold with corporate leaders. One: Given the magnitude of the shock and the challenges that this crisis represents, companies must consider the full breadth of their employees’ needs as people. Safety is essential, of course, but it’s also important to address higher-level needs such as the want for truth, stability, authentic connections, self-esteem, growth, and meaning in the context of the crisis. Two: Many CEOs have begun thinking about this crisis in three phases. They may assign different names or specific lengths to t

4 Ways Google Search Can Help You Achieve Your Marketing Goals

Google Ads Google Ad extensions are a great way to add key descriptive text without taking up space in your actual ad and improve your quality score for even better results. It’s a win-win right? Google Maps Is your business discoverable on Google Maps? For small businesses, adding detailed information and the use of strategic keywords can be helpful for a better location optimization. Google Ranks SEO is vital for moving up in Google rankings. To climb up the ladder, incorporate top keywords in page titles, meta tags and focus on consistently delivering relevant content. Backlinking If SEO is the the only strategy you have, it is the right time to change that. Start adding backlinks to your content. Quality backlinks can further increase your brand authority.

Twenty Smart Business Buzzwords

Some words may grate on your nerves, but business leaders are still using "disrupt," "synergy" and "ideate." You should too. Spend any amount of time in a corporate environment and you'll likely notice there are some words that seem to come up on a daily basis. Certain verbiage becomes part of the corporate culture and soon, you may feel as if you need to use it to fit in. While they can change from one day to the next, most corporate buzzwords have a positive meaning. They're used to boost morale and motivate everyone involved in the conversation. Here are 20 of the top business buzzwords that you should make an effort to work into your vocabulary. 1. Impact Impact is a powerful word that has become a favorite of business professionals. Grammarians argue that the word is being used improperly, urging you to use "affect" instead, but businesses love it. 2. Corporate Synergy Half of the people who use this term likely

KACHARAGADLA

Search This Blog