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Hard Work Won't Make You Successful -- But Doing This Will

I don’t blame anyone who has become frustrated and disillusioned with the working world. It is a huge disappointment to grow up and realize that most of what we’ve been taught about how to be successful is bad advice. We were taught “Just work hard at whatever job you get, and things will work out.” That’s false. Working hard at your job does not get you much. When you work hard at a job where the boss doesn’t value your efforts, all your hard work gets you is taken for granted. Just working hard by itself will exhaust you and shorten your lifespan without any benefits to you. There has to be more to success than merely working hard, or millions of people around the world would be a lot more successful than they are! If you are at work right now, think about the investment of time and energy you are making. Imagine that you only went home to sleep for four hours a night, and gave up all the rest of your personal time to get more work done. Imagine that you practically lived at your de…

How Carbon3D Plans To Transform The Way We Make Stuff

Kirk Phelps wants to change how things get made. He holds up a floppy yellow circle of plastic, a sealing gasket for a generic automotive engine, and explains how this gasket is limiting human creativity. “If you want to make a new kind of engine, you don’t get to design the engine from the ground up. You actually go to your gasket supplier and ask what standard gaskets are available and you design the engine around it. This is backward,” says Phelps, a 33-year-old product designer who helped develop the multitouch on the first iPhone.

That frustration led him to take the job as head of product development at Carbon3D, one of the hottest startups to come along in the emerging 3-D printing industry. The promise of 3-D printing is the ability to produce a solid part on the spot based on any digital 3-D file, freeing engineers to build their dream engine. While some of the highest-end machines can precisely print small-batch items such as hearing aids and artificial joints, the vast majority of 3-D printers in use today are slow and capable of making only trinkets and small prototypes. The early hype around 3-D printing peaked a couple of years ago, and now shares of the two big publicly traded printer manufacturers, Stratasys and 3D Systems, are 80% off their highs.

Carbon3D is reinjecting excitement into the field. Its CEO and cofounder, Joseph DeSimone, a 51-year-old entrepreneur and chemistry professor on leave from the University of North Carolina at Chapel Hill, came up with a new way to print objects in 3-D so quickly and precisely that Sequoia Capital partner Jim Goetz (the sole backer of WhatsApp) led an $11 million Series A round and lured him to Redwood City, Calif. from his tenured chair in Chapel Hill. The company has since raised more than $140 million, including a $100 million round in August led by Google Ventures. Its valuation is already estimated to be above $1 billion without releasing anything more than a product for early customer trials. “The industry is dominated by mechanical engineers who print two-dimensional objects up layer by layer,” DeSimone says. “Let’s not do this layer by layer–let’s grow these parts.”

Most 3-D printers use a technique known as fused deposition modeling, which is basically a hot-glue gun controlled by a robot arm that zig-zags back and forth depositing layers of plastic to make a solid object. A Carbon3D machine pulls a solid object from a small tub of liquid plastic–akin to the way the killer robot in Terminator 2 lifted itself out of liquid-metal puddles. It’s a variation on a decades-old technique called stereolithography, or the use of light to solidify liquid plastic. DeSimone’s contribution as a chemist was to replace the bottom of the tub with a pane of glass that, like a contact lens, is porous to air. The air creates a cushion under the resin that is one-thousandth of an inch thick, so the liquid never sticks to the glass. A UV light firing from beneath the glass solidifies the bottom layer of plastic in a precise pattern dictated by the object’s 3-D file. A robotic arm slowly pulls the object out of the pool, and more resin flows under.

Carbon3D says it can produce objects of higher resolutions at speeds 25 to 100 times faster than traditional stereolithographic printers and several other techniques. Because the action of the machine is so smooth, it allows manufacturers access to a wider variety of performance materials such as stretchy elastomers and high-temperature-resistant resin. Carbon3D aims to develop its own resins for making objects ready for commercial sale. “We’re focused on applications where the 3-D-printed part is the functional part, where it could go into a car. Existing 3-D printers don’t do that,” says Phelps. “And if it works as a final part would, why not just ship the 3-D-printed part? If it’s just as good, why worry about injection molding?”

A dozen companies, including Ford Motor and Hollywood special effects studio Legacy Effects, are testing Carbon3D machines, each of which will cost north of $10,000. Legacy, which worked on the Iron Man and Avengers movies, uses it to print prosthetics and props. The studio cut the time it took to print one crucial job from 16 hours to 2 hours. “If I have speed, detail and material choice that are high-grade engineering materials, that’s a winner,” says Jason Lopes, a lead systems engineer at Legacy Effects. “The throughput is absolutely amazing.”

Ford liked it so much that its former CEO Alan Mulally joined Carbon3D’s board. Ellen Lee, Ford’s team leader of additive manufacturing research in Dearborn, Mich., is now assessing the idea of using a Carbon3D machine in its rapid-prototyping unit. While Ford is still clearly years away from printing critical car parts, Lee has joked about printing gear shifters to fit the owner’s hand. “A lot more potential remains untapped in 3-D printing,” Lee says. “It’s really going to change way we manufacture in America. We want to understand how to best use it.”

Industry expert Terry Wohlers of Wohlers Associates says that, while Carbon3D’s speed is a big deal for manufacturing, he’s uncertain of the quality of the end product. Over time light can degrade the photopolymers used in stereolithography, making them less reliable than the thermoplastics used by more common fused deposition-modeling printers. Carbon3D says that its polymers use UV-blockers and pigments to protect them from light.

Carbon3D machines are priced well above the mass market, but that shouldn’t be an issue for large businesses if it works as advertised. “Ford spends hundreds of thousands of dollars on individual pieces of manufacturing equipment,” says Wohlers.

Carbon3D’s talk about disrupting injection molding (a widely used manufacturing process) is a bit far-fetched, but its machines are bringing excitement back to 3-D printing. “Ten years ago a lot of firms started building 3-D printing manufacturing plans,” DeSimone says, “and it was really exciting. Then they shelved plans, because the technology didn’t have enough horsepower to take them there. Now they’re starting to dust off those plans.”