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5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

In Aviation Policy Draft, India Seeks to Make Air Travel Affordable

The primary aim of the policy is to ensure a tariff of no more than Rs.2,500 per ticket for each flying-hour with a host of incentives and other benefits to both airport developers and operators | Photo: Reuters
NEW DELHI: Incentives to fly to small towns at affordable costs and easing the norms for domestic carriers to operate services abroad are some of the highlights of the new draft aviation policy, released on Friday for inputs from stakeholders before finalisation.
The primary aim of the policy is to ensure a tariff of no more than Rs.2,500 per ticket for each flying-hour with a host of incentives and other benefits to both airport developers and operators to make that happen.
"A lot of consultation has taken place. We invite suggestions from stakeholders and public -- since it involves the people of India. After all those suggestions come in, we will look into it," Civil Aviation Minister Pusapati Ashok Gajapathi Raju said.
"The policy will also have a fixed period of existence, so that Industry can plan in advance. That is the idea," the minister told a press conference to unveil the new draft, along with his deputy Mahesh Sharma.
"The basic behind of National Civil Aviation Policy is to take flying to the masses," Civil Aviation Secretary Rajiv Nayan Choubey said, adding: operators will get some doles to fly to smaller towns with incentives linked to fuel prices and inflation.
"We currently have some 430 airstrips and airports. But only around 90 in operation -- nearly 300-odd are not being used. This is a Huge unused asset. These airports will form the basis for enhancing our regional connectivity," Choubey added.
He said these will be upgraded into a no-frills airport at cost of Rs.50 crore each. Besides, to make operations in such airports feasible, the security will be aircraft-based -- so that the airport is sanitised just around an hour or two before the flight.
The policy dwells on upgrade of airports, better regional connectivity, easing of norms for flying abroad, further liberalisation in open skies regime, development of cargo business, chopper services, attracting investments in maintenance sector, ground handling and security.
For an open skies regime, the draft policy proposes total liberalisation in time-bound manner, but based on a reciprocal arrangement from the partner country. It has proposed three ways forward on allowing domestic airline operators to fly abroad:
One, to continue with the existing norm of five-year operation with a 20-aircraft fleet. Two, to abolish this altogether. Three, draft new set of norms under which an operator must earn some minimum credit with domestic operations before being allowed to fly abroad.

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