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5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

Commodity boost for India

India remains a net gainer from the slump in international commodities, even as exports take a knock
A fall in global commodities prices and slowdown in China have changed growth equations, capital flows and foreign trade globally. India is no exception.

India will be a net gainer, even as lower commodity prices have shrunk exports. It is also likely to attract a greater pie of the shrinking global capital flows.

In the first half of FY16, the average price of Brent crude oil was down 47 per cent year-on-year (Y-o-Y) and steel lost 30 per cent. India's merchandise exports in FY15 are likely to be the lowest in the past five years. Export of agri commodities, including basmati rice and buffalo meat, were also down in the first five months of FY16. A sharp fall in export of gems & jewellery, cotton and apparel, and steel was either due to unviable prices or lower demand.

Aditya Narain, equity strategist, Citigroup Global Markets, says, "India looks to be a net gainer in the current commodity rout. The fall in trade deficit and a corresponding decline in fuel subsidy collectively provides a fiscal cushion and a flexibility for monetary policy. It hits metal producers and its relative effect seems to be percolating to the banking system to that extent - the overall gains outweigh cost."

Retail inflation has come down. In August, it fell to 3.7 per cent and rose marginally to 4.4 per cent in September, largely due to higher prices of pulses, but remains comfortable.

Lower inflation provided room to the Reserve Bank of India, which cut its policy rate by 50 basis points and there was a fresh inflow in the debt market.

Commodity boost for India
On the downside, foreign portfolio investors have sold Indian equities this year in line with a global risk aversion towards emerging market (EM) assets. This has put some pressure on the rupee but it has fared better than its EM peers.

"The overall foreign investment pie has shrunk but within that, India is getting a bigger share due to its relatively better performance. A relatively stable Indian currency is also attracting lots of fixed income money in Indian debt," adds Narain.

The benefits of lower commodity prices could start reflecting in the stock markets as well. Outflows have stopped and the analysts have turned bullish.

Adds Narain, "The worst for the corporate sector and, hence, the markets is over. Corporate earnings could start showing improvements as early as the next quarter. We see eight per cent earnings growth in the current financial year and 16-17 per cent in FY17."

Commodity boost for India
Falling exports seem to be the only dampener and one that will take time to correct. Asia, including oil-producing West Asia, buy nearly half our goods exports. West Asia has been hit by a slump in crude oil prices. The Trans-Pacific Partnership, a trade agreement signed by Southeast Asian countries and involving 12 countries and including the US, may hit exports. "India's exports may be hit due to the treaty, as there will be a significant diversion of trade, as well as foreign investments from Indian markets. In FY15, a quarter of Indian merchandise exports worth $75 billion went to TPP member-countries," says Nirav Sheth, analyst, Edelweiss Securities.

(BS)

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